RevPAR       This month       Last 3 months       Last 12 months

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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2) Paige Vincent is the RM at the City Center Novotel. For over 12 months, she has been working hard to improve the performance of her hotel. Paige just received the following performance data. Help her understand the revenue optimization trends for her property by completing the chart. Then, you will be asked to evaluate her efforts. 

City Center Novotel Performance:

 

Occupancy %

Novotel

Comp Set

Index

This month

57.2

58.1

 

Last 3 months

55.1

57.7

 

Last 12 months

51.3

55.6

 

ADR

   

 

This month

$266.57

$270.15

 

Last 3 months

$244.91

$269.69

 

Last 12 months

$231.45

$268.95

 

RevPAR

 

 

 

This month

 

 

 

Last 3 months

 

 

 

Last 12 months

 

 

 

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