Managerial Economics: A Problem Solving Approach
5th Edition
ISBN: 9781337106665
Author: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher: Cengage Learning
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- A buyer or seller must consider a number of risks when evaluating whether a long-term contract is necessary or even desirable. Three primary questions must be asked when developing a long-term contract and considering the risks:
- What is the potential for opportunism? In other words, how likely is the supplier to
take advantage of the purchaser (or vice versa)?
- Is this the right supplier to engage in a long-term contract?
C.Is there a fair distribution of risk and gains between the parties involved?
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