Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN: 9781337106665
Author: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher: Cengage Learning
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  1. A buyer or seller must consider a number of risks when evaluating whether a long-term contract is necessary or even desirable. Three primary questions must be asked when developing a long-term contract and considering the risks:

 

  1. What is the potential for opportunism? In other words, how likely is the supplier to

take advantage of the purchaser (or vice versa)?

  1. Is this the right supplier to engage in a long-term contract?

C.Is there a fair distribution of risk and gains between the parties involved?

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