a) Based on the interview with prospective customers for a smartwatch as shown in the table below, identify the specific technical hows' of the firm to satisfy customer wants. Technical 'hows' the firm to satisfy customer wants What Customer wants Easy to program Lightweight Easy to read ReliableDigital Readouts Easy to fasten

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 1C
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a) Based on the interview with prospective customers for a smartwatch as shown in the table below, identify the specific
technical hows' of the firm to satisfy customer wants.
Technical hows' the firm to satisfy customer
wants
What Customer wants
Easy to program
Lightweight
Easy to read
ReliableDigital Readouts
Easy to fasten
Transcribed Image Text:a) Based on the interview with prospective customers for a smartwatch as shown in the table below, identify the specific technical hows' of the firm to satisfy customer wants. Technical hows' the firm to satisfy customer wants What Customer wants Easy to program Lightweight Easy to read ReliableDigital Readouts Easy to fasten
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