______________of production and consumption means that the act of producing a service generally takes place at about the same time as the service is consumed. In other words, when you get a haircut, you are “at the factory” and have to be present as part of the production process.     a. Inseparability     b. Intangibility     c. Inconsistency (Heter

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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  1. ______________of production and consumption means that the act of producing a service generally takes place at about the same time as the service is consumed. In other words, when you get a haircut, you are “at the factory” and have to be present as part of the production process.

     

      a.

    Inseparability

     

      b.

    Intangibility

     

      c.

    Inconsistency (Heterogeneity)

     

      d.

    Inventory (Perishability)

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