Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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_______ The process of establishing an organization’s
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- 2. Consider the market for musical theatre. Some shows are showing for the first time, others are revivals of previous shows. Discuss at least 3 information issues that face one of these types of shows, but not the other. How would these information issues cause new shows to be sold/marketed differently from revivals?arrow_forwardorganization system involves all the following except1. Distributing output2. acquiring raw materials 3. Market finished product 4. Converting input into output 5. Acquiring components partsarrow_forward86) Strategic restructuring can take different forms including: a) Restructuring the firms portfolio of businesses. b) Restructuring the firm’s financing through debt and/or equity. c) Merging the marketing and sales functions into one department. d) A and B e) A and B and Carrow_forward
- 14. Describe how strategic planning is different from long- range planning. 15. Review Figure 9.11. Explain the relationship between the hierarchy of planning and the three levels of management.arrow_forwardwrite a 3 page report about a start up ice cream shop business idea using the format provided in screenshot below thanksarrow_forward
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