4. What is Therbligs? 5. Who developed Therbligs?

Conduct a SWOT analysis of Coca Cola.  Internal Environment 1)  Finance 2)  Employees 3)  Market Share 4)  Product Line and Mix 5)  Intellectual Property 6)  Locations/distribution 7)  Brand 8)  Corporate Culture 9)  Any other organizational resources External Environment (1) Competitor Analysis (list all major and conduct analysis of one major competitor)(2) Technological (3) Political(4) Legal(5) Economical(6) Social / Cultural Notes: Think critically; provide the reason / why the strength, weakness, opportunity and threat is relevant. Provide 10 total Strengths and Weaknesses with at least 4 Strengths, 4 Weaknesses and provide 8 Opportunities and Threats with at least 3 Opportunities (one must be the product), 3 Threats (one must be competition).  Note one opportunity should highlight your product; one threat should address a competitor.

Please read carefully and answer the following questions: 1. Define the following key terms: a. New product development b. Idea generation c. Business analysis d. Product life cycle 2. Describe product positioning. List and explain the bases for positioning. 3. Why is it often difficult for organizations to delete products? 4. List the 5 stages in the Product life cycle and describe one stage. 5. Define Test Marketing and tell why it is important.