9. The practice of _________ divides the pool of potential customers into subgroups, which are usually defined in terms of demographic characteristics
9. The practice of _________ divides the pool of potential customers into subgroups, which are usually
defined in terms of demographic characteristics.
10. An advancement in online bill payment that uses e-mail for the biller to post an image of your
statement on the Internet so you can direct your bank to pay it is called ______________.
Although e-commerce and m-commerce offer many advantages, users must be aware of and
protect themselves from many threats associated with use of this technology.
11. Which of the following is a frequent advantage of converting to an e-commerce supply chain?
a. a decrease in transportation costs
b. an increase in available product inventory
c. acquisition of expensive information systems technology
d. an improved level of customer service
12. The use of any of several technologies to enforce policies for controlling access to digital media is
called
___________________.
Organizations must define and execute a strategy to be successful in e-commerce and m-
commerce.
13. After your Web site is established and successful, there is no need to redefine your site’s basic
business model. True or False?
14. Web site operators can take several actions to improve their rankings by search engines. True or
False?
E-commerce and m-commerce require the careful planning and integration of a number of
technology infrastructure components.
15. Poor Web site performance can drive consumers to abandon your Web site in favor of those with
better, more reliable performance. True or False?
16. _________ contain variable information and are built to respond to a specific Web site visitor’s
request for
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