Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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5. Are 4Cs important in marketing? Why?
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- 5 Notice in the marketing simulation with regard to cost of production, as the number produced (sold) increases the cost per unit decreases at an increasing rate. What is not a factor? economies of scale experience/learning curve volume discounts selective distribution Sales 7 Determining whether you use a rebate falls under what marketing strategy decision? Price Product Place Promotion Price and promotion 9 Everyone wants more for less. A lower price for the same goods is a powerful magnet for customers. What is the concern? It is counter to market penetration strategy Company value Support niche marketing Is not valuable to all consumers All are correct All are incorrect 11Selecting the number of sales personnel for training and therefore available for services falls under what marketing strategy decision? Price Product Place None are correct 15When your desired consumer compares features such as costs and benefits of your laptop, it represents which marketing concept? positioning…arrow_forwardChapter 7 discusses diffusion of innovations. Whattype of innovation is the meal kit concept?arrow_forwardIn what ways might 3M try to promote its Post-it© Flage Highlighter and make students more aware of the product?arrow_forward
- Q1__List four marketing management philosophies and explain one. Q2__Describe the stages of the product life cycle and how marketing strategies change during a product life cyclearrow_forwardWhich one of the following is not an economic objective of the business:- Question 15 options: Social environment Survival Profit Growtharrow_forward2/ What is marketing myopia? What are the short- and long-term implications for business in this situation?arrow_forward
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