4. What is the "subtext" of the message? (What do you think is the hidden or unstated meaning?) 5. What kind of lifestyle is presented? Is it glamorized? How? 6. What values are expressed?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. What is the "subtext of the message?
(What do you think is the hidden or
unstated meaning?)
5. What kind of lifestyle is presented?
Is it glamorized? How?
6. What values are expressed?
7. What tools of persuasion are used?
See "The language of persuasion"
8. What messages are presented?
Discuss this Advertisement
Coke
Coke
Coke
Coca-Cola
200
live on the Coke side of life
Coca-Cola
Coke
Transcribed Image Text:Discuss 4. What is the "subtext of the message? (What do you think is the hidden or unstated meaning?) 5. What kind of lifestyle is presented? Is it glamorized? How? 6. What values are expressed? 7. What tools of persuasion are used? See "The language of persuasion" 8. What messages are presented? Discuss this Advertisement Coke Coke Coke Coca-Cola 200 live on the Coke side of life Coca-Cola Coke
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