3. A new office park is considering to start an express bus service for workers. A survey of office park commuters is conducted and found that mode choice is affected by out-of-pocket costs (OPC) and total travel time (TTT) where the mode utility is expressed by the function Um ao -0.47OPCm - 0.22TTT Mode ao Automobile 0.73 Bus 0 OPC TTT 10.5 0.75 18 a. What is the expected percentage of bus riders based on the parameters given? b. What would the bus mode share be if the bus fare is reduced to zero?
3. A new office park is considering to start an express bus service for workers. A survey of office park commuters is conducted and found that mode choice is affected by out-of-pocket costs (OPC) and total travel time (TTT) where the mode utility is expressed by the function Um ao -0.47OPCm - 0.22TTT Mode ao Automobile 0.73 Bus 0 OPC TTT 10.5 0.75 18 a. What is the expected percentage of bus riders based on the parameters given? b. What would the bus mode share be if the bus fare is reduced to zero?
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