3 Compare the advantages and disadvantages of Ben & Jerry’s attempting to expand sales revenues by us- ing (a) a product development strategy or (b) a market development strategy.

What is the best postioning Strategy for Shiseido company in Asia? High touch? High Tech?

The best test of whether potential entry is a strong or weak competitive force is A) whether the industry's driving forces make it harder or easier for new entrants to be successful.   B) the strength of buyer loyalty to existing brands.   C) whether the strategies of industry members are well matched to the industry's key success factors.   D) whether the industry offers an opportunity for a blue ocean strategy.   E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.

GrabCar had been launched in July 2014 but had not gained any traction. The Grab team was also hesitant to market it much as they were concerned about the potential ire of the taxi drivers. The internal debates carried on—and by the time Grab decided to commit to developing GrabCar (whatthe business would call its second ‘vertical’ or business line after taxis), it had lost about a year to Uber growing its presence in the region. Gill evaluated, “Can you imagine, if we had gone all-in early on, we probably wouldn’t have to fight this war with Uber.” A year later in 2015, Grab set up a separate team to manage GrabCar, a new dedicated team whose sole mission was to grow the vertical. The product and engineering team, which was centralised, started prioritising features in the app that would be beneficial for GrabCar users. One of the key new features of GrabCar was job assignment for drivers. Taxis followed a bidding system that mirrored that of the radio call centres. The jobs were…