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- Give 3 brief justifications to each of the following marketing statements: - Cohort effects can dominate age differences. - Mass marketing is still a viable way to build a profitable brand. - Targeting vulnerable is exploitive. - The structured approach is the best way to position a brand - Brand extensions are an important brand-growth strategy. - Mission statements are critical to a successful marketing organizationComment if you agree or disagree with this post. 1. What type of variables are used for market segmentation? Benefit variables are used for markets that are segmented by customers seeking benefits that satisfy their needs. Demographic variables seek out characteristics in customers that fit certain descriptions that can include purchasing power and consumption patterns. Also, it can be more specific by gearing toward gender, age, occupation, whether married or single and income. 2. Would a small firm use the same variables as a large business? Why or why not? I would have to say yes. No matter the size of a company, the customer base remains the same. Someone is always shopping for something. Both types of variables are needed to implement forecasting and market strategy. (Longenecker, et al. 2020). Take an antique store, for example. Just because it's a small business, perhaps ran by mom and pop, doesn't mean it has to limit who it sells to. The variables are the parameters and as…Strongly Disagree Disagree Agree Strongly Agree Question 1. Marketing research is a good way to find out what customers want. 2. Marketing research tells companies how satisfied or dissatisfied their customers are. 3. Marketing research can help companies take advantage of marketing opportunities. 4. Marketers can use surveys to help them make better decisions. 5. Marketers can use research to help them spot trends. 6. Technology allows marketers to track customer buying behavior 7. Online questionnaires offer a quick response time and lower costs than direct mail, telephone, or personal surveys. 8. Some people like to receive marketing materials that target their specific needs. 9. There are ethical and legal issues involved in gathering marketing research data. 10. Gathering large amounts of data causes concerns about privacy. 11. Theft of customer data…
- Critical Thinking A study conducted by Adobe foundthat 77 percent of marketers surveyed believe thatdata on customer purchase histories can improvemarketing performance, yet only 21 percent actuallyuse it. Similarly, 88 percent believe that behavioraldata can have a similar impact, but only 20 percentuse it. 57 These statistics highlight a contradiction between the perception of marketing analytics' valueand the actual frequency of execution of marketinganalytics. Why do you think this is? If you we,e incharge of implementing marketing analytics into anorganization, w hat hurdles would you expect to encounter and from whom, and how would you overcome them?Name the type of qualitative research best suited for the following topics: 1. Grade 11 Science Text Book 2. Student Activism Since the Marcos Era 3. Effect of Covid-19 Pandemic to Students’ Mental Health 4. Social Media as a Learning Tool 5. The Ifugao’s Burial PracticesMANAGEMENT DECISION CASECrafty Credit Card Competitor “Chases” Amex for Shareof Millennials’ Wallets As noted in the chapter, an external positioning statement is not just about being able to describe how your product benefits the customer—it also needs to explain how your product is different from the competition. Chase’s “It’s not your father’s credit card” external positioning statement sums up in six words the idea that Chase is young while its competitors are old. The statement leads millennial consumers to consider what this card could do for them, beyond what their father’s card could. Amex’s positioning has always been that its card is for the successful professional— what would happen if Amex changed that positioning? (As a bonus, try to create a short external positioning phrase for Amex to use with millennials.)
- 0% plagiarism, please write it own your own words. And stop rejecting the question it's not an essay. If you can't solve it's fine just let someone else. Question: what dose Al Wusta Cement Company offers. 1-products 2-prices 3-distribution channels 4-devices they employ to enhance customer loyalty 5-brand and design 6-business model 7-staff 8-technology 9-media activities and advertisementDecide on the objectove of your SWOT analysis Research your business, indidtry and market. List your business strengths Lisy your budiness weaknesses List potentiak opportunities for your businesd List potential threats to your business Establish priorites from the SWOT Devolop a strategy to adress issues in the SWO Using these 8 steps to conduct in details a SWOT analysis of Medical Tourism services of Benin country.(500 WORDS)Strongly Disagree Disagree Agree Strongly Agree Question 4. Contests and games are used to identify new customers and reward loyal customers. 5. Stores such as Best Buy and Lowe's challenge competitors through price-matching programs. 6. Retailers do not use promotional activities to generate sales during slow periods. 7. When most people make a purchase, they don't rely on conversations with their family and friends to get their opinions. 8. Sometimes, I go online for information and opinions about specific products and services as well as about companies. 9. Very few people read ratings or customer reviews online before buying a product or using a service.
- 1.Suppose you are conducting market research Pepsi co. Sales have been lagging for two quarters and you are determined to find out why. You decide to host an in-person focus group to gain customer insights into your brand’s current product offerings. You also want to obtain feedback on a new product that your brand plans to launch in the next six months. Determine the makeup of your focus group. Who should be invited to the focus group and why? What types of information would you want to obtain? Identify possible questions to present to the focus group.Using these 8 steps to conduct in details a SWOT analysis of Medical Tourism services of Benin country. Decide on the objectove of your SWOT analysis Research your business, indidtry and market. List your business strengths Lisy your budiness weaknesses List potentiak opportunities for your businesd List potential threats to your business Establish priorites from the SWOT Devolop a strategy to adress issues in the SWOTElaborate and explain each of this context. 1. A good marketing team can help develop a positioning statement to helpreach as much or the target market as possible. The best start for any positioning analysis is gaining a thorough knowledge of a product or service's target market. This is the group of people or businesses that will best benefit from the use of the product/service.