MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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2. A ski resort in Wyoming has shops, restaurants, and motels. The resort has two peak seasons: winter, for skiing and summer for tourists visiting the parks. The number of visitors, in thousands by quarter for 5 years is below.
Year Winter Spring Summer Fall
2019 117 80.7 129.6 76.1
2020 118.6 82.5 121.4 77
2021 114 84.3 119.9 75
2022 120.7 79.6 130.7 69.6
2023 125.2 80.2 127.6 72
a. Determine the seasonal index (using the ratio-to-moving-average method) for each of the four quarters.
b. What is the meaning of the index for Spring?
c. What is the meaning of the index for Winter?
d. Forecast attendance at the resort for 2024.
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