FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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2. Patricia Rodriguez, vice president of marketing, states, "I've got to tell you all that I'm pretty comfortable with the forecasts for September through November, but after that, a lot could change. It's just very hard to forecast for four or more months out in this kind of market." How will a monthly S&OP update with rolling planning hori- zons help alleviate Patricia's concerns? Are there still advantages to S&OP, even though the forecasts may change?
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