2. Patricia Rodriguez, vice president of marketing, states, "I've got to tell you all that I'm pretty comfortable with the forecasts for September through November, but after that, a lot could change. It's just very hard to forecast for four or more months out in this kind of market." How will a monthly S&OP update with rolling planning hori- zons help alleviate Patricia's concerns? Are there still advantages to S&OP, even though the forecasts may change?
2. Patricia Rodriguez, vice president of marketing, states, "I've got to tell you all that I'm pretty comfortable with the forecasts for September through November, but after that, a lot could change. It's just very hard to forecast for four or more months out in this kind of market." How will a monthly S&OP update with rolling planning hori- zons help alleviate Patricia's concerns? Are there still advantages to S&OP, even though the forecasts may change?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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2. Patricia Rodriguez, vice president of marketing, states, "I've got to tell you all that I'm pretty comfortable with the forecasts for September through November, but after that, a lot could change. It's just very hard to forecast for four or more months out in this kind of market." How will a monthly S&OP update with rolling planning hori- zons help alleviate Patricia's concerns? Are there still advantages to S&OP, even though the forecasts may change?
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