In August 2016, Ryan Lochte, the winner of 12 Olympic medals, publicly claimed that he was being held up at gunpoint while competing at the Rio Olympic Games in 2016. CCTV later proved that story was fabricated, resulting in a 10-month ban bestowed on Ryan Lochte. Use the following link to access the article. Resources Chan, M. (2016, August 19). How Ryal Lochte’s Rio Robbery Story Fell Apart. Time. https://time.com/4458405/ryan-lochte-rio-robbery-olympics/ Requirements: Use the following questions to guide your analysis of the Case Study above and to include the suggested areas of analysis: 1. A summary/overview of the case which: (a) Summarize the events that occurred with Ryan Lochte during the 2016 Olympics. (b) Identify key areas of focus for this case.
In August 2016, Ryan Lochte, the winner of 12 Olympic medals, publicly claimed that he was
being held up at gunpoint while competing at the Rio Olympic Games in 2016. CCTV later proved
that story was fabricated, resulting in a 10-month ban bestowed on Ryan Lochte.
Use the following link to access the article.
Resources
Chan, M. (2016, August 19). How Ryal Lochte’s Rio Robbery Story Fell Apart. Time.
https://time.com/4458405/ryan-lochte-rio-robbery-olympics/
Requirements:
Use the following questions to guide your analysis of the Case Study above and to include the
suggested areas of analysis:
1. A summary/overview of the case which:
(a) Summarize the events that occurred with Ryan Lochte during the 2016 Olympics.
(b) Identify key areas of focus for this case.
2. An analysis of the case which does the following
(a) Defines crisis management and identifies the key phases of crisis management.
(b) Discusses how public relations models are applicable to this sport setting and ways that
public relations is employed to manage media relations.
(c) Appraises how the situation was managed by the athlete in the public sphere and how the
situation was managed, based on its successes or failures.
3. Proposed recommendations by:
(a) Constructing an outline of a crisis management plan and suggesting how the plan could
have been adopted to manage the crisis.
(b) Identify public relations strategies and tactics used in sport contexts and outline those
activities which could have been employed to manage the image and reputation of Ryan
Lochte in the public sphere.
Step by step
Solved in 2 steps
2. An analysis of the Ryan Lochte case which does the following
(a) Defines crisis management and identifies the key phases of crisis management.
(b) Discusses how public relations models are applicable to this sport setting and ways that
public relations is employed to manage media relations.
(c) Appraises how the situation was managed by the athlete in the public sphere and how the
situation was managed, based on its successes or failures.
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