139) If a company has a small portion of the market share but the industry has market growth where would it fall, and what strategy it should follow under the BCG matrix? a) It would be a question mark and the corporate office should invest capital in this business because it is growing so that mean it will likely continue in the future b) It would be a question mark and the corporate office should decide what is best for their company, whether it be allocating more resources to invest in this business or divesting the business due to the low market share c) It would be a question mark and the corporate office should divest this business because of its low market share d) It would be a question mark and the corporate office should strategize an exit plan because the future is uncertain, so it

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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139) If a company has a small portion of the market share but the industry has market growth where would it fall, and what strategy it should follow under the BCG matrix?

a) It would be a question mark and the corporate office should invest capital in this business because it is growing so that mean it will likely continue in the future

b) It would be a question mark and the corporate office should decide what is best for their company, whether it be allocating more resources to invest in this business or divesting the business due to the low market share

c) It would be a question mark and the corporate office should divest this business because of its low market share

d) It would be a question mark and the corporate office should strategize an exit plan because the future is uncertain, so it is better to exit and invest in a more pr

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