Explain Portfolio analysis does, however, have some very real limitations that have caused some companiesto reduce their use of this approach: 1.It is not always clear what makes an industry attractive or where a product isin its life cycle

Explain Portfolio analysis does, however, have some very real limitations that have caused some companiesto reduce their use of this approach: 1.It is not always clear what makes an industry attractive or where a product isin its life cycle

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain

Portfolio analysis does, however, have some very real limitations that have caused some companiesto reduce their use of this approach:

1.It is not always clear what makes an industry attractive or where a product isin its life cycle.

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