13:38: 5G 51Short Case.docxPropertythreed (fictional name) is a a new SingaporeanProperty website. The website displays thousands ofproperties for sale and rent with detailed information abouteach property, including maps and photos. The website bringsthe most comprehensive selection in the market - the mostpopular condominiums, apartments, HDB flats, ExecutiveCondominiums, houses and commercial properties.There are several challenges that Propertythreed is facing,including:1. Competition: There are a large number of other propertywebsites and real estate portals, which makes it difficult fora new website to stand out and attract a significant share ofthe market.2. Data accuracy and completeness: Property websites dependon accurate and complete data to be useful to users.However, getting accurate information from propertyowners and agents can be a challenge.3. Search engine optimization (SEO): In order to attract moreusers and generate more revenue, property websites mustrank well in search engine results. However, SEO can be acomplex and time-consuming process, and it can bedifficult to achieve high rankings.4. Keeping the website updated: As the market changes,property website need to keep the website updated in termsof new listings, prices, and other relevant information.There are several potential opportunities for a propertywebsite in the market, including:1- Growing market: The Singaporean real estate market isconstantly growing, which means there is always a need fornew and improved property websites to help buyers andrenters find the right property.2- Online advertising and marketing: The internet has made iteasier to reach a wide range of potential customers withtargeted advertising and marketing campaigns.3- Mobile optimization: With an increasing number of usersaccessing the internet from mobile devices, mobileoptimization can be a great opportunity for propertywebsites to improve user experience and attract moretraffic.Questions:You are not required to prepare a presentation to answer thesequestions. You just need to read the scenario and try to gathersome insights into the market. During the session, we willdiscuss your recommendations.1- What do you think about Propertythreed's revenue model?2- Outline a list of recommendations for Propertythreed'ssales strategy. 13:38: 5G 51Short Case.docxA property website can generate revenue through a variety ofdifferent models. Some common revenue models include:1. Advertising: Property websites can sell advertising space toreal estate agents, developers, and other related businesses.2. Commission-based sales: Websites can earn a commissionfrom sales made through their platform, either from rentalor sales transactions.3. Subscription-based model: Property websites can chargeusers a monthly or annual fee for access to premiumfeatures, such as detailed property information or exclusivelistings.4. Lead generation: Websites can charge real estate agents ordevelopers for the contact information of individuals whoexpress interest in a property on the website.5. Sponsored content and affiliate marketing: Websites canearn revenue by promoting sponsored content or affiliateproducts related to real estate, such as home improvementservices or mortgage services.6. Virtual tours and 3D: With the current situation, propertywebsite can charge for virtual tours and 3D imagery ofproperties.It's important to note that most property websites utilize acombination of several revenue models to maximize theirincome. But for Propertythreed, the managers decide to focuson the last model: virtual tools.Propertythreed (fictional name) is a new SingaporeanProperty website. The website displays thousands ofproperties for sale and rent with detailed information abouteach property, including maps and photos. The website bringsthe most comprehensive selection in the market the mostpopular condominiums, apartments, HDB flats, ExecutiveCondominiums, houses and commercial properties.There are several challenges that Propertythreed is facing,including:-1. Competition: There are a large number of other propertywebsites and real estate portals, which makes it difficult fora new website to stand out and attract a significant share ofthe market.2. Data accuracy and completeness: Property websites dependon accurate and complete data to be useful to users.However, getting accurate information from propertyowners and agents can be a challenge.3. Search engine optimization (SEO): In order to attract moreusers and generate more revenue, property websites mustrank well in search engine results. However, SEO can be acomplex and time-consuming process, and it can bedifficult to achieve high rankings.4. Keeping the website updated: As the market changes,property website need to keep the website updated in termsof new listings, prices, and other relevant information.There are several potential opportunities for a propertywebsite in the market, including:1- Growing market: The Singaporean real estate market isconstantly growing, which means there is always a need fornew and improved property websites to help buyers and●●●

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INTRODUCTION - 
Propertythreed is a new Singaporean property website that aims to provide detailed…