ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Suppose that a firm produces polo shirts in a monopolistically competitive market. The following graph shows its demand curve, marginal revenue (MR) curve, marginal cost (MC) curve, and average total cost (ATC) curve.
Place a black point (plus symbol) on the graph to indicate the long-run monopolistically competitive equilibrium price and quantity for this firm. Next, place a grey point (star symbol) to indicate the minimum average total cost the firm faces and the quantity associated with that cost.
100
90
Mon Comp Outcome
80
70
60
Min Unit Cost
50
ATC
40
30
20
10
MC
MR
Demand
10
20
30
40
50
60
70
80
90
100
QUANTITY (Thousands of shirts)
Because this market is a monopolistically competitive market, you can tell that it is in long-run equilibrium by the fact that P= ATC
at the
optimal quantity for each firm. Furthermore, a monopolistically competitive firm's average total cost in long-run equilibrium is
equal to
the
minimum average total cost.
True or False: This indicates that there is a markup on marginal cost in the market for shirts.
True
False
Monopolistic competition may also be socially inefficient because there are too many or too few firms in the market. The presence of the
product variety
externality implies that there is too little entry of new firms in the market.
PRICE (Dollars per shirt)
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Transcribed Image Text:100 90 Mon Comp Outcome 80 70 60 Min Unit Cost 50 ATC 40 30 20 10 MC MR Demand 10 20 30 40 50 60 70 80 90 100 QUANTITY (Thousands of shirts) Because this market is a monopolistically competitive market, you can tell that it is in long-run equilibrium by the fact that P= ATC at the optimal quantity for each firm. Furthermore, a monopolistically competitive firm's average total cost in long-run equilibrium is equal to the minimum average total cost. True or False: This indicates that there is a markup on marginal cost in the market for shirts. True False Monopolistic competition may also be socially inefficient because there are too many or too few firms in the market. The presence of the product variety externality implies that there is too little entry of new firms in the market. PRICE (Dollars per shirt)
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