1.Eric is an 8th grader and is on his school’s basketball team. He just got $50 from his grandfather for his birthday, and he’s looking forward to buying the latest pair of his favorite basketball shoes, Flair Jordans 19. His mom hears of his plans and says, “Eric, I just got you Flair Jordans 18 five months ago!” 2.Christine is in 6th grade and loves to read. She goes to the library to check out a few books every other week. Unfortunately, she’s not very good at returning them on time and has a total of $15 in late fees she owes to the library. Christine gets a weekly allowance from her parents, but everytime the librarian asks her if she’d like to pay the fees at the checkout station, Christine says she’ll do it the next time she comes 3.Nghia is a high school sophomore and has been working as a newspaper deliverer for his neighborhood for the past two years. He has saved $1,200 so far in his savings account and checks his account balance every other day. He usually doesn’t like to buy things even if they will benefit him. Which of the five money personalities best suits ach and Why?  ❏ Avoider ❏ Collector ❏ Spender ❏ Thinker ❏ Miser

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.Eric is an 8th grader and is on his school’s basketball team. He just got $50 from his
grandfather for his birthday, and he’s looking forward to buying the latest pair of his
favorite basketball shoes, Flair Jordans 19. His mom hears of his plans and says, “Eric, I
just got you Flair Jordans 18 five months ago!”

2.Christine is in 6th grade and loves to read. She goes to the library to check out a few
books every other week. Unfortunately, she’s not very good at returning them on time
and has a total of $15 in late fees she owes to the library. Christine gets a weekly
allowance from her parents, but everytime the librarian asks her if she’d like to pay
the fees at the checkout station, Christine says she’ll do it the next time she comes

3.Nghia is a high school sophomore and has been working as a newspaper deliverer for
his neighborhood for the past two years. He has saved $1,200 so far in his savings
account and checks his account balance every other day. He usually doesn’t like to
buy things even if they will benefit him.

Which of the five money personalities best suits ach and Why? 
❏ Avoider ❏ Collector ❏ Spender ❏ Thinker ❏ Miser 

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