1. Which method would you choose to compute dissimilarity between clusters using the distance between two observations, one from each cluster,that are the most different? a. Group average linkage b. Ward's method C. single linkage d.Complete linkage 2.Cluster analysis is often used for what business purpose? a.Segmenting customers b. predicting product demand c. Forecasting revenue d.Assessing product success

1. Which method would you choose to compute dissimilarity between clusters using the distance between two observations, one from each cluster,that are the most different? a. Group average linkage b. Ward's method C. single linkage d.Complete linkage 2.Cluster analysis is often used for what business purpose? a.Segmenting customers b. predicting product demand c. Forecasting revenue d.Assessing product success

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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