1. What benefits does effective communication give you and your organization? And what process identifies the negotiated meaning between a sender and a receiver? 2. How can organizations and employees benefit from successful teamwork? What is groupthink, and how can it affect an organization 3. How do high-context cultures differ from low-context cultures? Your description is included with examples. 4. Explain clearly the positive and the negative impact of conducting virtual meeting with people in different countries 5. Explain the difference between direct and indirect approaches to writing business messages, give examples of both approaches in business messages 6. As a marketing manager of a musical equipment store, you and your team have been developing some social and digital media to communicate with your customers. The store has been existed for twenty years and sells acoustic guitar, electronic drums, keyboards and other kinds of high-quality musical equipment. Since the competition is quite hard , you need to focus on creating media that can attract the customers and make them engaged with the store. You will use the media to make conversations with the customers. a. Which kind of social and digital media that you think is appropriate for the company ? You can choose more than one and give your argumentation. b. Social media can be used both internally and externally. How can you explain it and what activities are supported by social media for the company? Explain your answer. c. Draft a brief comment that you are going to publish in social media to respond customer’s complaints for your product. 7. You are responsible for the launch of food and beverages into Australia, a country that has different culture from your own, as an Indonesian. The company will send you to Australia and you are supported by a marketing team to promote the products for about a year. a. Why is it important for you and your team to develop cultural competency? Explain your argumentation. b. You have to overcome ethnocentrism to do business in Australia. Why? Give your reason. 8. You are supposed to write a confirmation letter to a prospective client. Due to this pandemic, you cannot contact him as promised. Another factor, the company you are working for is going to re-define the line of business and no sell the goods you offered. Write a letter consists of introduction, body and conclusion in email format. Write your messages inform of a poster format. The dos and don’ts recommendation for successful business writer. The recommendation should include a. purpose of business writing b. positive and negative content and the style d. the appropriate chosen words, vocabulary and tone e. the encouraging statement

1. What benefits does effective communication give you and your organization? And what
process identifies the negotiated meaning between a sender and a receiver?
2. How can organizations and employees benefit from successful teamwork?
What is groupthink, and how can it affect an organization
3. How do high-context cultures differ from low-context cultures? Your description is included
with examples.
4. Explain clearly the positive and the negative impact of conducting virtual meeting with people
in different countries
5. Explain the difference between direct and indirect approaches to writing business messages,
give examples of both approaches in business messages
6. As a marketing manager of a musical equipment store, you and your team have been
developing some social and digital media to communicate with your customers. The store has
been existed for twenty years and sells acoustic guitar, electronic drums, keyboards and other
kinds of high-quality musical equipment. Since the competition is quite hard , you need to
focus on creating media that can attract the customers and make them engaged with the store.
You will use the media to make conversations with the customers.
a. Which kind of social and digital media that you think is appropriate for the company ? You
can choose more than one and give your argumentation.
b. Social media can be used both internally and externally. How can you explain it and what
activities are supported by social media for the company? Explain your answer.
c. Draft a brief comment that you are going to publish in social media to respond customer’s
complaints for your product.
7. You are responsible for the launch of food and beverages into Australia, a country that has
different culture from your own, as an Indonesian. The company will send you to Australia
and you are supported by a marketing team to promote the products for about a year.
a. Why is it important for you and your team to develop cultural competency? Explain your
argumentation.
b. You have to overcome ethnocentrism to do business in Australia. Why? Give your reason.
8. You are supposed to write a confirmation letter to a prospective client. Due to this pandemic,
you cannot contact him as promised. Another factor, the company you are working for is going
to re-define the line of business and no sell the goods you offered.
Write a letter consists of introduction, body and conclusion in email format.
Write your messages inform of a poster format.
The dos and don’ts recommendation for successful business writer.
The recommendation should include
a. purpose of business writing
b. positive and negative content and the style
d. the appropriate chosen words, vocabulary and tone
e. the encouraging statement