Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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1. The Article "Why Transformation Efforts Fail" calls out some of the pitfalls that can impact the success of companies' change management processes. This artcile is old, so the examples provided are old too :) Find a more recent example of a failed change management initiative, and describe it. Then, connect it to the article and align the issues experienced by the company to one or more of the pitfalls.

2. In lecture, we talked about some of the characteristics of strong change agents. Find a company that has had an effective change initiative that relates to the effectiveness of its CEO or leader. What characteristics do you think that leader possesses? Why?

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