1. Marketing research is one of the most important functions in marketing. Therefore, Most of marketing programs set it as a required course. So does CSU. 2. Suppose you wished to do a marketing research project for your current (or future) company. 3. What is the problem or opportunity you want to solve or find out? 4. What kind of secondary data do you want to look for? Specify (a) source(s). 5. For primary data, how many sample do you plan to use and how to select that sample? 6. Then, develop one good closed-ended question, with choices.

Q.3. The ______________ function of marketing makes the products available in different geographic regions. (a) Production (b) Selling (c) Distribution (d) Promotion.

Question 3 Developing a marketing plan at the Strategic Business Unit level requires internal and external analysis. These two have been described as critical to the success or failure of the plan. While the internal analysis may consist of examining the organization's own dynamics as well as the industry, its external analysis consists of macro-environmental factors. A business conducts these analyses before formulating its goals and developing its strategy. However, not all businesses understand these dynamics nor know how to effectively conduct their external environmental analysis. As a practitioner with good marketing knowledge, discuss the external marketing environment and its strategic role in marketing strategy planning decisions illustrating with clear examples from the Ghanaian market.

Question 3 "Juan in a Million" Exercise Systems advertises exercise machines on late-night TV. Each of these is 30 minutes long, and features various experts and celebrities in which they talk about their experience with the machines. This is: Product placement Psychographics O Advertorials Infomercials Demographics