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1. Marketing research is one of the most important functions in marketing. Therefore, Most of marketing programs set it as a required course. So does CSU. 2. Suppose you wished to do a marketing research project for your current (or future) company. 3. What is the problem or opportunity you want to solve or find out? 4. What kind of secondary data do you want to look for? Specify (a) source(s). 5. For primary data, how many sample do you plan to use and how to select that sample? 6. Then, develop one good closed-ended question, with choices.

1. Marketing research is one of the most important functions in marketing. Therefore, Most of marketing programs set it as a required course. So does CSU. 2. Suppose you wished to do a marketing research project for your current (or future) company. 3. What is the problem or opportunity you want to solve or find out? 4. What kind of secondary data do you want to look for? Specify (a) source(s). 5. For primary data, how many sample do you plan to use and how to select that sample? 6. Then, develop one good closed-ended question, with choices.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discussion 3 marketing
1. Marketing research is one of the most important functions in marketing. Therefore, Most of marketing programs set it as a required course. So does CSU. 2. Suppose you wished to do a marketing research project for your current (or future) company. 3. What is the problem or opportunity you want to solve or find out? 4. What kind of secondary data do you want to look for? Specify (a) source(s). 5. For primary data, how many sample do you plan to use and how to select that sample? 6. Then, develop one good closed-ended question, with choices.
Transcribed Image Text:1. Marketing research is one of the most important functions in marketing. Therefore, Most of marketing programs set it as a required course. So does CSU. 2. Suppose you wished to do a marketing research project for your current (or future) company. 3. What is the problem or opportunity you want to solve or find out? 4. What kind of secondary data do you want to look for? Specify (a) source(s). 5. For primary data, how many sample do you plan to use and how to select that sample? 6. Then, develop one good closed-ended question, with choices.
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