Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
1. Give one new distribution channels for Virtual Assistance (freelance business)
- show a visual aid (chart/diagram) to illustrate the flow.
- explain the rationale behind the recommendation. (e.g., increased market reach, improved customer experience, cost-efficiency).
- connect the channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).
- define the target audience: (Age, gender, location, interests, etc.).
- lastly, identify the potential participants: (Wholesalers, retailers, online platforms, etc.)
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