MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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CoffeeVille has recently begun a delivery service for food and drink orders to locations within a 3 kilometre radius of the store. CoffeeVille has advertised this service with the promise that you will receive your coffee hot within 30 minutes of your order or your money back. 

The service operates as follows; 

~ Cashier Michael recieves an alert on his phone cia an app when a new delivery order is recieved.

~ Barista Oliver prepares the order.

~ Ann delivers the order by motorbike.

Data for the first four months of this service as well as targets is provided.

April

Actual total deliveries: 12

Benchmark total deliveries: 20

Actual percentage of deliveries on time: 82%

Benchmark percentage of deliveries on time: 95%

     May

Actual total deliveries: 17

Benchmark total deliveries: 25

Actual percentage of deliveries on time: 78%

Benchmark percentage of deliveries on time: 95%

 June

Actual total deliveries: 22

Benchmark total deliveries: 30

Actual percentage of deliveries on time: 83%

Benchmark percentage of deliveries on time: 95%

July.

Actual total deliveries: 18

Benchmark total deliveries: 30.

Actual percentage of deliveries on time: 75%. Benchmark percentage of deliveries on time: 95%

What is a work practice that requires review and intervention?

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