1. Describe the five major types of sales resistance. 2. Why prospects raise objections? 3. Explain why is it important to anticipate and overcome buyer concerns and resistance.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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1. Describe the five major types of sales resistance. 2. Why prospects raise objections? 3. Explain why is it important to anticipate and overcome buyer concerns and resistance.
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