1. Can Jollibee Foods Corporation continue to successfully leverageits brands and products in other geographic markets, including theUnited States? Explain.2. In what way should Jollibee expand? Which countries are likely tobe profitable markets?3. What strategic direction would you suggest for Jollibee FoodsCorporation? 11:39 - O y 34 •0 & ul * (34)ACTIVITY 5 (MODULE 4).docxWe will provide FSC excellencein every encounterrHappiness in every moment .By year 2020, with over 4,000 stores woridwide.Jolibee is truly a GLOBAL BRANDJollibee makes itself well-known in the Philippines through extensiveadvertising. hiring of celebrity endorsers with wholesomeengagement in charitable works.images,andSTRATEGIC BUSINESS UNITS AND EXPANSIONacross different food groups. Its system-wide retail soles for 2010 wereblion PHP ($1.6 bilion USD), representing a 10.2% increase over 2009.income was 3.1 bilion PHP ($70.6 million USD). which grew by 16.3% overJollibee Foods Corporation (JFC) consists of a number of SBUS that cut70.3Net2009income.At the core of JFC is Jolibee, the McDonalds-like hamburger restaurant.The unit sels a standard fare of lunch and breakfast items, butlocal touch with products such as the Amazing Aloha Burgerpineapple on top of a burger), the Joly Hotdog Taco Style, Chicken joy withRice, and Palabok (noodles with a spicy sauce, boiledground pork). Jolibee competes with McDonald's on the basis of price, localproduct offerings, and national identity. JFC asoChinese fast food restaurant chain with operations inThe firm has a pizza restaurant chain calledadds(siceofegg. shrimp, andowns Chow King, anumber of countries.Greenwich. In addifion, JFCaComlow an Hila EhalionRelon v-ACALABARONriipaityKOLEHIYO NG IUNGSOD NG IPACommiateCOLLEGE OF COMPUTER STUDIES1994owns a bakery chain called Red Ribbon,Delifrance.and a breaklast cate coledJFC is looking international to increase sales and recentily acquiredYonghe King, a "contemporary Chinese tast food' restaurant chain in China.Shui Tang.theAlso, in China, JFC has established its first teahouse, called Chunto serve upscae Chinese consumers. JFC operates restaurantsPhilippines. China, Brunei, Vietnam. Saipan, Indonesia, Dubai, and the UnitedStates. The units in the U.S. are located in areas with largepopulations. JFC feels that international expansion is important not only togrow the company, but because it believes thatcultures widens one's spectrum of tastes, style, and ways of seeing food." JFCfeels that intermational expansion providesthe leveraging of this learning into new markets. JFC is always searching fornew product concepts, including itsKarinderia. This new restaurant concept serves very low-priced typical Filipinodishes and seeks to compete withhygienic and cost-efficient operation.inFlipino-American"Being open to differentfor organizational leaming, andnew piot store called Tio Pepestreet vendors by offering a moreLOOKING AHEADAs Jolibee looks to the future it seeks geater expansion opportunitiesmarkets, includingSuccess in its relativelyThe company plans on opening more stores, and in morethe Indian market. Jolibee has experienced greatshort history, but it now faces a number of chalenges. Rising food and fuelcosts are putting pressure on the company to raise prices. Consumer spendingin the Philippines is starting to weaken, especialy among lower incomeconsumers as their disposable income has declined. In addition, the flagshipbrand ismore new stores in the Philippines. According to Tony Lopez of the ManilaTimes, McDonalds beats Joilbee in revenue per store, and has been gainingground through better customer service, better kid's meals, and betterand supply chain management. Undeterred by these developments. Jolibeelooks ahead with the pioneering spirit thatthe first ice cream shop in 19coming under attack from McDonald's as it continues to opencostenabied Tony Tan to establishReference: http://www.jolibee.com.ph. Accessed on February 22. 2011.Commission on Higlar EdcalionReon N-ACALABARON be profitable markets?3.What strategic direction would you suggest for Jolibee FoodsCorporation?CASE SYNOPSISThe Pilipino Company. Jolibee, is imitating McDonald's in some ways butown twist on offering unique products that emphasize local spiceshas itsand local taste preferences. This fast-growing restaurant chain has benefitedfrom the increased demand for fast food in East Asia and has developed aunique business strategy. This case examines Jolibee's success and how thecompany is successfully competing with McDonald's. With its rapid growth, thecompany is now ready to expand to the rest of the word,INTRODUCTIONJollibee Foods Corporation, known distinctively by its red and yelowbumbie bee mascot, operates a number of concept restaurants in thePhilippines and beyond. From its core business, a McDonald's-like restaurant,Jolibee has expanded into a pizza chain, fast tood Chinese restaurants. bakeries,breakfast bars, and a tea house. The company competes well with multinationalsthe Philippines and has begun a large expansion into the internationalincluding China and the United States. Jolibee, the original flagship brand, togetherwith its additional product concepts, dreams ofin the restaurant industry.inmarket,becoming a global powerhouseReon -ACAABARONMricipaity ofuKOLEHIYO NG 1UNGSOD NG UPACOLLEGE OF COMPUTER STUDIESTHE PHILIPPINESThe Republic of the Philippines is a country in Southeast Asia consisting ofover 7,000 islands. The Philippines was "discovered" by Ferdinand Magellan in1521, who claimed the islands for Spain. While Magelan met his death soonafter amiving in the Philippines, the country was under Spanish control for a tewhundred years. The Philippines came under the rule of the United States in 1898when Admiral Dewey defeated the Spanish and Spain ceded the islands underthe Treaty of Paris. While Togalog, or Flipino, is the official language of thePhilippines, English is widely spoken, especially among educated Filipinos. Inthe US government decided that the Philippines should become a selt- governingcommonweath and the country gained complete independence ina number of different politica administrations, strongman Ferdinandruled the country from 1965 to 1986. maintaining close fies with the United States. Withincreasing discontent among19351946. AfterMarcosThe population of the Philippines is approximately 98 milion, with on estimatedpopulation growth rate of sightly less than 2% per year. The Filipino people are a richcultural blend with ancestral heritoge that con be traced to populations from MaloysiaIndonesia, Spain, and China. The ethnic Chinese have been very influential in theFilipino economy. Fipino culture is rooted in Asian, Spanish, and American values.Total GDP for the Phippines in 2009 was $174.3 billion, with a growth rateof 0.9%, as compared with the U.S. GDP growth rate of -2.4% for the sameperiod. Per capita GDP is $1,779. The currency of the Philippines is the peso(PHP), trading at 43.9 PHP in December 2010 and ranging between 40 and 53per U.S. dolar over the past five years.PHPHISTORY AND MISSION OF JOLLIBEEWhat would eventualy become Jolibee Foods was once an ice creamparior named Magnolia, started by Tony Tan in 1975 as a family-based businessin the Philippines. Over time the company began offering hot meals andsandwiches. From this humble operation the concept of a fast food hamburgerbusiness was developed, and Jolibee has expanded in terms of revenue andconcentric diversification. In 1978 the company began a bakery and by 1986 it wasoperating its first international eatery in Taiwan. With the acquisitionanddevelopment of additional restaurant concepts, Jolibeeitseif intocatapultedpizzerias, breakfastteahouse. Much of thisyears. While mostly knowncompany has ventured intoan array of food service businesses includingcafes. Chinesediversification has come infast food chains, and arecentfor its Jolibee hamburger franchise, theCommiutor an 1ylar ElatonReon -ACALARARONMuricipalityaKOLEHIYO NG IUNGSOD NG UPACOLLEGE OF COMPUTER STUDIESexpanding its number of outetsmany odditional fast food areas, significantlyand geographical coverage.The mission of Jolibee Foods is simple: To serve great tasting food.bringing the joy of eating to everyone. Jolibee has a vision statementthat expresses not only its values, but aso its aspirations.VISIONWe are the best QSR.

Question

1. Can Jollibee Foods Corporation continue to successfully leverageits brands and products in other geographic markets, including theUnited States? Explain.2. In what way should Jollibee expand? Which countries are likely tobe profitable markets?3. What strategic direction would you suggest for Jollibee FoodsCorporation? 11:39 - O y 34 •0 & ul * (34)ACTIVITY 5 (MODULE 4).docxWe will provide FSC excellencein every encounterrHappiness in every moment .By year 2020, with over 4,000 stores woridwide.Jolibee is truly a GLOBAL BRANDJollibee makes itself well-known in the Philippines through extensiveadvertising. hiring of celebrity endorsers with wholesomeengagement in charitable works.images,andSTRATEGIC BUSINESS UNITS AND EXPANSIONacross different food groups. Its system-wide retail soles for 2010 wereblion PHP ($1.6 bilion USD), representing a 10.2% increase over 2009.income was 3.1 bilion PHP ($70.6 million USD). which grew by 16.3% overJollibee Foods Corporation (JFC) consists of a number of SBUS that cut70.3Net2009income.At the core of JFC is Jolibee, the McDonalds-like hamburger restaurant.The unit sels a standard fare of lunch and breakfast items, butlocal touch with products such as the Amazing Aloha Burgerpineapple on top of a burger), the Joly Hotdog Taco Style, Chicken joy withRice, and Palabok (noodles with a spicy sauce, boiledground pork). Jolibee competes with McDonald's on the basis of price, localproduct offerings, and national identity. JFC asoChinese fast food restaurant chain with operations inThe firm has a pizza restaurant chain calledadds(siceofegg. shrimp, andowns Chow King, anumber of countries.Greenwich. In addifion, JFCaComlow an Hila EhalionRelon v-ACALABARONriipaityKOLEHIYO NG IUNGSOD NG IPACommiateCOLLEGE OF COMPUTER STUDIES1994owns a bakery chain called Red Ribbon,Delifrance.and a breaklast cate coledJFC is looking international to increase sales and recentily acquiredYonghe King, a &#34;contemporary Chinese tast food' restaurant chain in China.Shui Tang.theAlso, in China, JFC has established its first teahouse, called Chunto serve upscae Chinese consumers. JFC operates restaurantsPhilippines. China, Brunei, Vietnam. Saipan, Indonesia, Dubai, and the UnitedStates. The units in the U.S. are located in areas with largepopulations. JFC feels that international expansion is important not only togrow the company, but because it believes thatcultures widens one's spectrum of tastes, style, and ways of seeing food.&#34; JFCfeels that intermational expansion providesthe leveraging of this learning into new markets. JFC is always searching fornew product concepts, including itsKarinderia. This new restaurant concept serves very low-priced typical Filipinodishes and seeks to compete withhygienic and cost-efficient operation.inFlipino-American&#34;Being open to differentfor organizational leaming, andnew piot store called Tio Pepestreet vendors by offering a moreLOOKING AHEADAs Jolibee looks to the future it seeks geater expansion opportunitiesmarkets, includingSuccess in its relativelyThe company plans on opening more stores, and in morethe Indian market. Jolibee has experienced greatshort history, but it now faces a number of chalenges. Rising food and fuelcosts are putting pressure on the company to raise prices. Consumer spendingin the Philippines is starting to weaken, especialy among lower incomeconsumers as their disposable income has declined. In addition, the flagshipbrand ismore new stores in the Philippines. According to Tony Lopez of the ManilaTimes, McDonalds beats Joilbee in revenue per store, and has been gainingground through better customer service, better kid's meals, and betterand supply chain management. Undeterred by these developments. Jolibeelooks ahead with the pioneering spirit thatthe first ice cream shop in 19coming under attack from McDonald's as it continues to opencostenabied Tony Tan to establishReference: http://www.jolibee.com.ph. Accessed on February 22. 2011.Commission on Higlar EdcalionReon N-ACALABARON be profitable markets?3.What strategic direction would you suggest for Jolibee FoodsCorporation?CASE SYNOPSISThe Pilipino Company. Jolibee, is imitating McDonald's in some ways butown twist on offering unique products that emphasize local spiceshas itsand local taste preferences. This fast-growing restaurant chain has benefitedfrom the increased demand for fast food in East Asia and has developed aunique business strategy. This case examines Jolibee's success and how thecompany is successfully competing with McDonald's. With its rapid growth, thecompany is now ready to expand to the rest of the word,INTRODUCTIONJollibee Foods Corporation, known distinctively by its red and yelowbumbie bee mascot, operates a number of concept restaurants in thePhilippines and beyond. From its core business, a McDonald's-like restaurant,Jolibee has expanded into a pizza chain, fast tood Chinese restaurants. bakeries,breakfast bars, and a tea house. The company competes well with multinationalsthe Philippines and has begun a large expansion into the internationalincluding China and the United States. Jolibee, the original flagship brand, togetherwith its additional product concepts, dreams ofin the restaurant industry.inmarket,becoming a global powerhouseReon -ACAABARONMricipaity ofuKOLEHIYO NG 1UNGSOD NG UPACOLLEGE OF COMPUTER STUDIESTHE PHILIPPINESThe Republic of the Philippines is a country in Southeast Asia consisting ofover 7,000 islands. The Philippines was &#34;discovered&#34; by Ferdinand Magellan in1521, who claimed the islands for Spain. While Magelan met his death soonafter amiving in the Philippines, the country was under Spanish control for a tewhundred years. The Philippines came under the rule of the United States in 1898when Admiral Dewey defeated the Spanish and Spain ceded the islands underthe Treaty of Paris. While Togalog, or Flipino, is the official language of thePhilippines, English is widely spoken, especially among educated Filipinos. Inthe US government decided that the Philippines should become a selt- governingcommonweath and the country gained complete independence ina number of different politica administrations, strongman Ferdinandruled the country from 1965 to 1986. maintaining close fies with the United States. Withincreasing discontent among19351946. AfterMarcosThe population of the Philippines is approximately 98 milion, with on estimatedpopulation growth rate of sightly less than 2% per year. The Filipino people are a richcultural blend with ancestral heritoge that con be traced to populations from MaloysiaIndonesia, Spain, and China. The ethnic Chinese have been very influential in theFilipino economy. Fipino culture is rooted in Asian, Spanish, and American values.Total GDP for the Phippines in 2009 was $174.3 billion, with a growth rateof 0.9%, as compared with the U.S. GDP growth rate of -2.4% for the sameperiod. Per capita GDP is $1,779. The currency of the Philippines is the peso(PHP), trading at 43.9 PHP in December 2010 and ranging between 40 and 53per U.S. dolar over the past five years.PHPHISTORY AND MISSION OF JOLLIBEEWhat would eventualy become Jolibee Foods was once an ice creamparior named Magnolia, started by Tony Tan in 1975 as a family-based businessin the Philippines. Over time the company began offering hot meals andsandwiches. From this humble operation the concept of a fast food hamburgerbusiness was developed, and Jolibee has expanded in terms of revenue andconcentric diversification. In 1978 the company began a bakery and by 1986 it wasoperating its first international eatery in Taiwan. With the acquisitionanddevelopment of additional restaurant concepts, Jolibeeitseif intocatapultedpizzerias, breakfastteahouse. Much of thisyears. While mostly knowncompany has ventured intoan array of food service businesses includingcafes. Chinesediversification has come infast food chains, and arecentfor its Jolibee hamburger franchise, theCommiutor an 1ylar ElatonReon -ACALARARONMuricipalityaKOLEHIYO NG IUNGSOD NG UPACOLLEGE OF COMPUTER STUDIESexpanding its number of outetsmany odditional fast food areas, significantlyand geographical coverage.The mission of Jolibee Foods is simple: To serve great tasting food.bringing the joy of eating to everyone. Jolibee has a vision statementthat expresses not only its values, but aso its aspirations.VISIONWe are the best QSR.

Accepted Answer

The primary goal of the company lies in reinforcing brand love and affinity through its…