1. A school librarian wants to gather the students’ opinion about the school’s library services. A. closed B. open-ended C. rating scale D. dichotomous2. Mr. Santos, a restaurant owner, needs to know the opinion of their customers on the restaurant’s service, cleanliness, and quality of food. A. closed B. open-ended C. rating scale D. dichotomous QUESTIONNAIREAccording to Barrot & Sipacio (2016), a questionnaire is an instrument for collecting datawhich consists of a series of questions where respondents provide answers. When constructinga survey questionnaire, the folowing should be considered:1.Scale- This measures how much people agree or disagree with various statements about thestudy.2.Construct- it is a trait or characteristic that you would like to evaluate or measure.TYPES OF QUESTIONS1.Dichotomous Questions- In dichotomous question, only two choices are provided.Examples: Male/Female Yes/NoAgree/Disagree2. Open-Ended Questions- In open-ended questions, the respondents are free to give theirideas and insights on an issue.Example: What are your favorite mobile games?3.Closed Questions-They are also called Multiple-Choice Questions which consist of three ormore mutually exclusive questions with different categories.Example: How often do you watch Korean dramas?-Never-3 or 4times a week? -Nearly everyday4.Rating Scale Questions- This kind of question asks the level of agreement or disagreementof the respondents to statements and questions.Example: The restaurant serves quality food.Strongly AgreeAgreeDisagreeStrongly Disagree

Open and Close-ended questionnaire - An open-ended questionnaire is one that can only be answered…

1. A school librarian wants to gather the students’ opinion about the school’s library services. A. closed B. open-ended C. rating scale D. dichotomous 2. Mr. Santos, a restaurant owner, needs to know the opinion of their customers on the restaurant’s service, cleanliness, and quality of food. A. closed B. open-ended C. rating scale D. dichotomous

1. A school librarian wants to gather the students’ opinion about the school’s library services. A. closed B. open-ended C. rating scale D. dichotomous 2. Mr. Santos, a restaurant owner, needs to know the opinion of their customers on the restaurant’s service, cleanliness, and quality of food. A. closed B. open-ended C. rating scale D. dichotomous

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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IDENTIFICATION: 1. The information that is provided by the respondents in a questionnaire is identified as? 2. The statements where the response of the respondents are based on in the Likert scale is called ? 3. is a type of composite measure that is composed of several items that have a logical or empirical structure among them? 4. These are indirect ways through which researchers probe the belief, attitudes, and feelings of respondents? 5. It is where the researcher presents a story or visuals and ask for the respondents to explain what is happening in it?
An ice cream company wants to learn more about its customers, their ice cream preference, and their ice cream purchasing habits. They have created a survey and it is...not good. The survey contains the following types of ineffective survey questions: A vague questionnaire item A double-barreled question, and A subjective question In your initial post, please provide an example of how the ineffective ice cream survey questions might be constructed. Include one vague question, one double-barreled question, and one subjective question. And remember...it needs to focus on the ice cream preferences and purchasing habits of the customers. Your discussion post will only contain the 3 questions. Do not explain why they are ineffective! Just type out your questions and submit them.
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