Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Research two response methods. What similarities and differences did you find? What are the most important elements of a strategy, and why should they be included? What makes your method suitable for most organisations? Include source citations in your writing.arrow_forwardExplain why qualitative and quantitative methods are, in fact, complementary.arrow_forwardWhat are the key distinctions between operational data and decision-making information?arrow_forward
- How does the implementation of Total Quality Management (TQM) principles impact organizational effectiveness and competitive advantage within a general business management system? Provide specific examples and analyze potential challenges in adopting TQM.arrow_forwardHow does analytics aid in business decision making? Explain in detail with respect to strategic, tactical, and operational decisions.arrow_forwardunderstanding usefulness of “data-driven decision making”. Now consider this from a “business partner” perspective. How could data and metrics help strengthen relationships with their business partners? In other words, what value would this add to the business?arrow_forward
- Describe how the current technology in use assists the use of the knowledge, information and dataa and how useful are the three for better output.arrow_forwardWhat data visualization technique would you use to categorize its customers?arrow_forwardExplain the concept of data warehousing and the ETL (Extract, Transform, Load) process. How does it support business intelligence?arrow_forward
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