(1) Apple claims to never do any marketing researchfor new product ideas but instead creates productsthat Apple employees themselves would be excited tohave. What are the risks of this approach? Would itwork for all consumer and organizational markets? (2)Consumers and government regulators sometimescomplain about identical products being sold atdifferent prices to different customers as part of testmarketing efforts. Are such tests ethical? Why or whynot?
(1) Apple claims to never do any marketing researchfor new product ideas but instead creates productsthat Apple employees themselves would be excited tohave. What are the risks of this approach? Would itwork for all consumer and organizational markets? (2)Consumers and government regulators sometimescomplain about identical products being sold atdifferent prices to different customers as part of testmarketing efforts. Are such tests ethical? Why or whynot?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
(1) Apple claims to never do any
for new product ideas but instead creates products
that Apple employees themselves would be excited to
have. What are the risks of this approach? Would it
work for all consumer and organizational markets? (2)
Consumers and government regulators sometimes
complain about identical products being sold at
different prices to different customers as part of test
marketing efforts. Are such tests ethical? Why or why
not?
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