. True or False. Read the following statements carefully. On the space provided, write TRUE if the statement is corrected FALSE if otherwise. ______1. A high quality, a top-performing product sold at a reasonable price at convenient and accessible places backed up by intensive promotion sell marketing success. ______2. Marketing Concept holds that achieving the goals of an organization depends on knowing the needs and wants of the target market and delivering the desired satisfaction more effectively and efficiently than others. ______3. Total quality management (TQM) programs pertain to the continuous improvement of company products, services, and market processes. ______4. The size of the market is measured by the number of people who exhibit the need, have the resources to engage in an exchange, and are willing to offer these resources in exchange for what they want. ______5. Marketing management is also called demand management.
2. True or False.
Read the following statements carefully. On the space provided, write TRUE if the statement is corrected FALSE if otherwise.
______1. A high quality, a top-performing product sold at a reasonable price at convenient and accessible places backed up by intensive promotion sell marketing success.
______2. Marketing Concept holds that achieving the goals of an organization depends on knowing the needs and wants of the target market and delivering the desired satisfaction more effectively and efficiently than others.
______3. Total quality management (TQM) programs pertain to the continuous improvement of company products,
______4. The size of the market is measured by the number of people who exhibit the need, have the resources to engage in an exchange, and are willing to offer these resources in exchange for what they want.
______5. Marketing management is also called demand management.
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