ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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**Price Elasticity of Demand**

Price elasticity of demand reflects how sensitive consumers are to changes in prices. Demand is elastic when _______.

a. The price of a good increases and the total revenue decreases.  
b. The price of a good increases and the total revenue increases.  
c. The price of a good decreases and the total revenue stays the same.  
d. There is not enough information to answer this question.  

**Explanation of Concepts:**

- **Elastic Demand:** This occurs when a change in price leads to a significant change in the quantity demanded. If demand is elastic, an increase in price will cause a decrease in total revenue, while a decrease in price will increase total revenue.
- **Total Revenue:** This is calculated as the price of a good multiplied by the quantity sold. Understanding how total revenue changes with price alterations is key to determining elasticity.
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Transcribed Image Text:**Price Elasticity of Demand** Price elasticity of demand reflects how sensitive consumers are to changes in prices. Demand is elastic when _______. a. The price of a good increases and the total revenue decreases. b. The price of a good increases and the total revenue increases. c. The price of a good decreases and the total revenue stays the same. d. There is not enough information to answer this question. **Explanation of Concepts:** - **Elastic Demand:** This occurs when a change in price leads to a significant change in the quantity demanded. If demand is elastic, an increase in price will cause a decrease in total revenue, while a decrease in price will increase total revenue. - **Total Revenue:** This is calculated as the price of a good multiplied by the quantity sold. Understanding how total revenue changes with price alterations is key to determining elasticity.
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