Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Martha has been assigned a team of 10 people to help her plan a major customer appreciation 
event. They have been working together for over a month now and they just haven’t really come 
together as a team. She was sure she started off well. She contacted each individual on the team 
and let them know their responsibilities on the project. Each of the members gets the tasks 
completed, but don’t seem concerned with the others on the team. If someone needs help, no one 
pitches in to assist. If a team member has a problem, no one helps him to solve that problem. Just 
yesterday one of the team members had an emergency and asked if someone on the team could 
have a call with the sales team so she could leave early. No one offered to help so Martha jumped in to assist. Martha had to do something. This was a bad experience for everyone frankly and some 
folks already were talking about getting off the project. Plus she felt the event won’t be as good as 
it could if they just came together as a team

a. In your own view, discuss possible team conflicts that may arise in Martha’s team

b.The management of Sefalana company has relieved Martha from her duties of being the team leader 
of the project assigned because she has failed to meet manage the team to achieve the set monthly 
goals. Analyse five (5) reasons why team leaders fail and provide a remedy for each reason. 

c. 

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