Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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1. Critically analyse Danone Corporation’s entry mode of each of the 3 markets.
a. Reason behind choosing this particular market and when did they enter the market and with what product?
b. Entry mode and was it a good or regrettable choice - critically analyse;
c. Was the business a success or failure in the new market? Why.
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