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Essay on hsa 505

Decent Essays

A hospital marketing director has several research projects to undertake this quarter. He must try to determine the appropriate sampling methodology in light of each problem. Describe the methodology that should be used in each of the following and explain why:

1. The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of males, ages 36 to 60, in the community suffering some form of sexual dysfunction. In the agenda of the hospital wanting to establish a sexual dysfunction clinic the methodology that should be used in probability sampling. The department head already knows who he wants to be …show more content…

In light of the MCO try to determine what concerns physicians have, using the stratified sample would be the appropriate methodology in the situation. The MCO could conduct a focus group to develop hypotheses. This will settle on any concerns the physicians have about becoming a part of the panel. This would be a very valuable approach for acquiring who will indulge the managed care plan subscribers.

A woman’s health clinic has recognized the need to segment its market. 4. Describe three bases by which this clinic might segment the female market.
The womens health clinic has a variety of ways in which they can segment its market. One base is sociodemographic segmentation. The women’s health clinic might ascertain a specific communication strategy geared to the needs of its patient’s age group. The clinic can base their services on gender; which in this clinic it would be women and they could offer pap smears, and mammograms. Another way the women’s health clinic can segment its market is psychographically through social class. The clinic can post advertisements (billboards, commercials, flyers, and brochures) directed to particular social classes in the area that would appeal women to utilize their services. A third major way the women’s health clinic can segment its market is by usage segmentation. To attract new patients who

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