A hospital marketing director has several research projects to undertake this quarter. He must try to determine the appropriate sampling methodology in light of each problem. Describe the methodology that should be used in each of the following and explain why:
1. The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of males, ages 36 to 60, in the community suffering some form of sexual dysfunction. In the agenda of the hospital wanting to establish a sexual dysfunction clinic the methodology that should be used in probability sampling. The department head already knows who he wants to be
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In light of the MCO try to determine what concerns physicians have, using the stratified sample would be the appropriate methodology in the situation. The MCO could conduct a focus group to develop hypotheses. This will settle on any concerns the physicians have about becoming a part of the panel. This would be a very valuable approach for acquiring who will indulge the managed care plan subscribers.
A woman’s health clinic has recognized the need to segment its market. 4. Describe three bases by which this clinic might segment the female market.
The womens health clinic has a variety of ways in which they can segment its market. One base is sociodemographic segmentation. The women’s health clinic might ascertain a specific communication strategy geared to the needs of its patient’s age group. The clinic can base their services on gender; which in this clinic it would be women and they could offer pap smears, and mammograms. Another way the women’s health clinic can segment its market is psychographically through social class. The clinic can post advertisements (billboards, commercials, flyers, and brochures) directed to particular social classes in the area that would appeal women to utilize their services. A third major way the women’s health clinic can segment its market is by usage segmentation. To attract new patients who
The split-department situation will have a huge effect on my efficiency as a manager. It will put my planning, delegation, and execution skills to the test. Both facilities need to be run smoothly as far as patient care, management, technology, and expenses go but because I won’t be able to monitor both places at once I will have to rely heavily on the staff I’m working with. Making sure everyone is competent and knows all aspects of the job is a must. I need to make sure me being absent from a location doesn’t cause a melt down with either company.
I am comparing two health care plans. Health insurance Plan A is Tokiomarine HCC Life Short Term Medical. Plan B is United Health One Short Term Medical Value.
| A disease or condition that affects a greater than expected (normal) number of individuals within a population, community, or region at the same time is referred to as an ____.Answer
Due to financial constraints, employer-sponsored pension plans have evolved from being primarily defined benefit pensions (to which employees do not have to contribute their own monies) to
“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.
o Conceptual model or theoretical framework: In what way was a conceptual model or theoretical framework used to guide this study?
In the case example “Falsely Accused, A mother fights back”, Brenda Frank was accused of not only neglecting her 2 daughters but sexual abuse as well. Mrs. Frank was on welfare and separated from her husband. Mrs. Frank’s belief that children wean themselves from breast feeding, called the La Leche Philosophy, is part of what started the whole mess. That and the fact that since she was a single mother she let her daughters sleep with her.
In order to identify the functional areas for improvement would require some kind of survey that would be sent to the patients after discharge from the hospital. Yet, another way would be having someone speak directly with the patients admitted or awaiting services to understand how they feel and their perception of care. A
Simple changes as everyone using the same mugs and staff having drinks at the same time as people who use the service.
Based upon information provided this study was appropriate conducted as a purposeful sampling but, this study
- Based on exhibit 6, the average of ED patient are men starting from 50 years old which employed full time and married or have sexual partner.
The affordable care act was passed by congress and then signed into law by the President on March 23, 2010. On June 28th 2012 the Supreme Court rendered a final decision on the law. The affordable care act also known as the health care law offers clear choices for consumers and provides new ways to hold insurance companies accountable.
Throughout the last half of the 20th century, employers have acted on their own to regulate health costs by requiring employees to join health maintenance organizations (HMOs). More than 100 million Americans are under managed care. However, many patients and doctors complain that HMOs impose too many regulations and sacrifice healthcare quality. HMOs are undergoing a high level of scrutiny due to criticisms that the network is controlling and jeopardizing the healthcare system of the nation.
Market segmentation and analyzing current health care trends are two important aspects of market analysis that are important to building a competitive advantage. Market segmentation involves properly identifying demographics and health behaviors that are crucial to properly serving the needs of consumers and remaining competitive (Tuma, Decker, & Scholz, 2011). For instance, most health care marketplaces have a large population of female patients seeking women health services. Furthermore, a current trend in the U.S. health care system after the passing of the Patient Protection and Affordable Care Act (PPACA) is ensuring more comprehensive health screenings are available to women including: cancer, chronic disease management,
4. If Marcello and Lizenberger decide to conduct this study, what research they adopt? Relate different phrases of the research design to specify aspects of marketing research problems.