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##bolic Reaction Theory : Symbolic Interactionism Theory

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THEORETICAL FRAMEWORK The understanding of people choosing bottled water even though tap water is healthier and cheaper can be explained using the symbolic interactionism theory. “Symbolic interaction theory analyzes society by addressing the subjective meanings that people impose on objects, events, and behaviors (source)” These meanings are based on people’s behavior and not always what is true. An American sociologist, George Herbert Mead, was the founder of this theory around 1920s. In 1960, this theory became one of the prominent theories of sociology. In addition to the symbolic interactionism theory, George Herbert Mead was also a founder of American pragmatism and one of the founders of social psychology. Symbolic interactionist often focuses on the micro level of society. It focuses on how the meanings of objects, people, places, etc. constructs the world around us. Interactionist stressed the understanding of social life by taking the places of individuals or groups. “By the 1980s mainstream sociology had accepted much of the core of the symbolic interactionist approach, with its emphases on meaning, agency, and the interpretive analysis of interactional processes, as a legitimate and central part of the discipline (source).” Water bottles have become a social norm for the United States. The water bottle has become to symbolize convenience. In the United States, people choose water bottles because they are easy to carry around and convenient. Americans do not

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