Delivering Happiness
Final Paper 8/22/2012
Zappos, an online retailer, is proving that an unfamiliar approach to business can also help grow revenue. Zappos revenue grew from $1.6 million in 2000 to $1.64 billion in 2010. How can a company focused on happiness be successful? Zappos corporate culture and focus on customer satisfaction has made it both successful and a model for other companies. Zappos focus on stakeholder happiness contributed to its success. Tony Hseih in his book Delivering Happiness says, “It’s a brand about happiness, whether to customers or employees or even vendors” (Delivering Happiness) In 2000, entrepreneur Tony Hsieh became the company’s CEO. Hsieh was 26 at the time and surprisingly was not sold on the
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As the world and business tends to evolve, now more rapidly then ever, the company is able to stay ahead by driving the change and evolving faster then the competition. Changing and service are not the only keys to success as the third core value is to “create fun and a little weirdness”. This is another driving force that Zappo possesses that differentiates itself from other companies. The company culture embraces fun and humor. Zappos strives to have a unique and memorable personality. There company culture is what makes it successful, and they believe that embracing their diversity and each person’s individuality will help with creativity. Through this culture a positive result has been the support of people to “think outside the box”. When you are combining weirdness and having a little fun at work, it is a win- win for everyone. Employees are more engaged in the work that they do, and the company as a whole becomes more innovative. Zappos is a risk taking organization where making mistakes is encouraged. You do not hear that too often, as we discussed in class mistakes are frown upon, at Apple the employees are sometimes beaten! At Zappos, call center workers are prompted to try new things to delight customers. Managers are asked to take their team members out of the office as a way to get them to think about their jobs differently and create stronger bonds. There main goal is to be
The Silverman family first founded American Eagle Outfitters in 1977. They operated specialty clothing stores under the name Retail Ventures. In 1980 the Silverman's encountered financial troubles when the Schottenstein family bought out 50% of the Retail Ventures. In 1991 the Schottenstein family bought the rest of Retail Ventures and opened 153 American Eagle Outfitters. By late 2000 the company had introduced 46 new stores in Canada. American Eagle had approximately $2 million in annual sales in 2003 and now operates over 800 stores in the United States and Canada (http://www.hoovers.com/american-eagle-outfitters/--ID__17231--/free-co-factsheet.xhtml).
Wal-Mart is an American multinational retail corporation and one of the leading discount department retail stores (Wikipedia). It is the highest- grossing company in the United States (Fortune 2008a), and is by far one of the most successful companies worldwide. Wal-Mart offers a place to buy the majority of our goods under one roof like electronics, furniture, clothing, pharmacy, sports, food, books etc. Wal-Mart sells good at lower price than the others and this is even shown by its slogan “save money, live better”. It drives out smaller and sometimes even the expensive stores out of business due to its lower prices. Wal-Mart provides jobs for thousands of
Wal-Mart is an American multinational retail corporation and one of the leading discount department retail stores (Wikipedia). It is the highest- grossing company in the United States (Fortune 2008a), and is by far one of the most successful companies worldwide. Wal-Mart offers a place to buy the majority of our goods under one roof like electronics, furniture, clothing, pharmacy, sports, food, books etc. Wal-Mart sells good at lower price than the others and this is even shown by its slogan “save money, live better”. It drives out smaller and sometimes even the expensive stores out of business due to its lower prices. Wal-Mart provides jobs for thousands of
They are more like a big family. At Zappos there are lots of fun activities to get the employees involved, like face painting, wacky parades, and gaming in the lounge on breaks. Employees have the freedom to dress causal and comfortable. The company ensures customer loyalty by closely training and mentoring their team, and at the end of training they offer their employees $3,000 to leave (most of whom do not except the offer after weighing the options). Besides their fun and supportive environment, Zappos offers their employees full health care benefits, free meals, and competitive salaries. Lastly, while many other companies have call centers located outside of the country, (in order to save money) Zappos call center is located in Loss Vegas. Phone calls are not timed or scripted, which gives the employees a chance to interact with the customers on a more personal
Online collaboration can be an effective tool in recording and documenting all the new processes that are being created for future managers as well as employees. A repository of all information that is generated from brainstorming and collaborative writing can store key information on important people, liabilities, responsibilities, technology and employee information. The owner will have to make time to give the new managers an orientation of his ServeNow chain while discussing his most fundamental values and goals for having this business. These goals can include providing excellent customer service, and the best quality at the best price. Zappos is a
I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges. They also have a website where you can buy a lot of the Topshop range including shoes and clothes for
From the beginning, Walmart did not have many threats. However, not only the competition is different, several global retailers such as Target, Carrefour, Costco, and Amazon, are working hard to keep efficiency. They are trying to work together to shrink the prices difference between them. Walmart has facing difficulties from every single angle. Not only the company has internal labor relation problems, but also it has some external threats from its competitors. The company must work hard to get possible solutions against its competitors, and to solve any internal problems regarding its labor relations. Even though Walmart does not have any problems
Zappos has made the online shopping experience very safe and easy. The marketing strategy used by Zappos has to be one of the best one in any market. Zappos took was given to them and turn the focus to the customer experience. The entire idea was to make the shopping experience better so that customers would return. The promotion of a fun and hip culture for the employees is a big reason this strategy is working. Employees are in good moods and so this passes on the customer. The Zappos atmosphere is fun. There are no sales goals for employee because Zappos wants the relationship between the employee and customer to be genuine.
Anti-Semitism is defined as “hostility toward or discrimination against Jews as a religious, ethnic, or racial group.” The word was given a definite meaning when Hitler rose to power and became chancellor of Germany in 1933 and made certain decisions about Jews. However, this was not the first time that this term was needed. In 1807, Ezekiel Hart was elected to the legislature of Lower Canada but could not take his seat because of his religious beliefs and because the law recommended that he take an oath which as a Jew he was not eligible for. The production of religious and propaganda filled books (written by Goldwin Smith) like “La Vérité », » La Semaine Religieuse », and « L’Action Sociale” also showed severe hatred of Jews. These
The long term misunderstanding and simplification of RIGHT vs. LEFT terminology in political discourse is responsible for the misconception that “The RIGHT” with its emphasis on traditional, nationalistic, conservative or religious values is inevitably a step in the direction of the FAR RIGHT "ending in Fascism." Yet history has demonstrated that both political extremes share a basic common appeal to the “masses” and depend on a collectivist ideology that glorifies abstractions such as "The Nation," "The People," "The Throne" or "The Working Class."
The CEO of Zappos Tony Hsieh depends on two focus areas to manage a successful business, customer service and culture. Zappos commitment to the highest level of customer service is legendary in the industry. Hsieh believes that his organization could be prosperous, regardless of the product they are selling, based solely on the customer experience. The culture is the main foundation of Zappos, and that culture is built on fun and family, which is evident in the organizations ten core values (Zappos. 2016). This assignment will answer the case analysis questions regarding Tony Hsieh’s unique leadership style and how Zappos can have continued success under new leaders (Schermerhorn & Bachrach. 2015. p. 457).
Bulimia nervosa is an eating disorder that can be caused or triggered by psychological factors. These factors usually have to do with the victim’s need for control. A bulimic person is likely to have episodes of binge eating followed by their own method of weight control. Some of these methods include vomiting, extreme exercise, fasting and excessive uses of laxatives. The bulimic will binge eat, then vomit, then repeat the cycle as often they feel is necessary. Although bulimia occurs in males, it is most commonly found in girls of later adolescence and early adulthood. As girls become older and hit puberty, many emotions and concerns about their body figure begin to develop. Society can make girls feel like they need to lose weight in order
It is estimated by the Center for Disease Control and Prevention that there will be 71 million U.S. adults over the aged of 65 by 2030 (CDC, 2011, May 11). It can be certain, as was with their predecessors, that the geriatric journey for these adults will be filled with multiple anti-aging face creams and miracle hair growth products as they reluctantly cross over to the last stage of their lives. As shown not only through our media and social interactions’ growing old is not the popular choice. Ironically, the reality is that aging and dying is just as significant as our first breath. It is a journey made by everyone and everything though it is fought with a