York City Description

Furthermore, not only do these adverts show a more realistic picture of consumerism, but speaks directly to part of what the rebellions and counter- culturists are despiteful of; the artificial, conformist over packaged idea of ‘American dream’. Frank further expands this as “the acknowledgement of and even sympathy with the mass society critique” and mockery of “empty phrases and meaninglessness neologisms that characterised the style of the 1950’s”. (pg 54) The ‘creative revolution’ of advertising often parallels the 50’s ‘hard sell’ approaches, with the new hip 60’s technique of advertising, clearly downplaying and mocking the 50’s advertisement industry in the process of showing the new 60’s approach of advertising in a more desirable, superior

Hard-selling advertising was popular during the 1930’s, however three creative philosophies also emerged. J. Stirling Getchell developed and refined a distinctive photojournalistic style in advertising (Sivulka, 2012). Raymond Rubicam would use research to determine the proper layout designs, and ways to improve advertising. Bernice Fitz-Gibbon would use simple folksy style advertising to relate to the consumer (Sivulka, 2012).

COURSE DESCRIPTION: Prerequisite: Completion of the lower division writing requirement. An introduction for the non-art major to the relationships between art and mass culture. Illustrated lectures explore the development, techniques, and ideas underlying the contemporary visual environment, including the media arts of photography and advertising, as well as painting, sculpture and architecture. Art majors may take this course for university elective credit. (Available for General Education, Arts &

Attending this meeting were Joshua David, a freelance writer who lived near the midsection of the High Line and Robert Hammond an artist who lived a few blocks from the High Line’s southern section. The two young men did not know each other before this meeting, happen to be sitting next to each other that both share the same interest in saving the High Line from being demolished. Other in attending wanted the High Line demolished including Mayor Giuliani. His administration, were aware that Manhattan west side neighbourhood Chelsea was gentrifying into a neighbourhood of art galleries, restaurants, and loft living, which all believed the last surviving portion of the former New York Central Railroad was an eyesore. From this meeting, David and Hammond were motivated to save the High Line and several months later, the two founded the non-profit organization ‘Friends of the High Line’. For ten years the non-profit group led the fight to save the High Line, arguing against those who considered it an eyesore and thought the High Line was an obstruction to real estate development. The Friends of the High Line raised money, gained support from celebrities and politicians, and became expert in navigating the complexities of New York City Politics (Goldberger, 2011; La Farge,

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.

The "Reinvent Yourself" campaign was a showy display of “bright new colors and hip music” (Martinez, 2000). Store mannequins were outfitted in the most “cutting-edge fashions,” and trendy advertisements urged customers to try new things (Martinez). At its time, this 40 million dollar campaign was the largest and most expensive campaign in company history. It was quite a bold decision on the firm’s part. It incorporated not only print and billboard advertisements, but also television spots.

The roaring twenties was a time of great prosperity and rapid change, as well as a celebration of new technologies. These changes have had a significant impact in transforming the United States into a consumerist society. The philosophies and foundations of advertising strategies created in the 1920s can still be found on occasion in today’s contemporary advertisements and sometimes can work in tandem to strengthen their sales pitch. The 1920s were a time of booming domestic consumerism to the extent that “even products rarely purchased as separate units began to seek a place in consumer conscience” (Marchand, 5). Marchand goes on to say that as result of the changes in marketing strategies, advertising expenditures “rose from 8 percent in 1914 to 14 percent in 1929” (6). Marchand states that advertising is such a crucial part of our life, that one of the first statements he makes in his book is that through advertisements a “...picture of our time (day-by-day) is recorded completely and vividly” (xv). Two popular advertising strategies that came out of the twenties were the Democracy of Goods and the parable of First Impression, both of which tended to work with one another when marketing goods targeted for middle class consumers. The print advertisement for Mercedes-Benz resembles advertising strategies from the 1920s by

As part of a capitalistic country, advertisements play an important role in business progression and consumer decisions in the United States, due to its aid to consumers to help make a purchase that would, in turn, help businesses and themselves go about their daily lives. With advertisements cleverly materializing on billboards, television, and a myriad of locations on the seemingly infinite space of the Internet, there is bound to be at least one that affects one 's decision-making process either the most or rather significantly. An advertisement that protrudes out into the light of memorable pieces of art, in terms of composition simplicity and personal impact, is an

Narrow cobblestone streets above wide canals, rosy cheeked people riding bicycles, interesting museums, old windmills, beautiful tulips, and cheese to die for. I do not have to add “coffee shops” and the Red Light District for you to realize what place I am talking about, do I? I am obviously talking about the lovely city of Amsterdam in the Netherlands.

In the film, “The Persuaders”, the documentary analyzes the advertising and marketing industry and how marketers have developed new ways of integrating their message into the fabric of our everyday lives. The film further explores how marketing and advertising shapes the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics. In the following essay, I will describe interesting points about the marketing industry and what this information has revealed about myself as well as describing brands I identify as love-marks and why I am devoted to these brands.

While considering spending a holiday or a weekend with the family in a beautiful city, New York City should be at the top of the list. A considerable number of people get puzzled by the tall buildings, well structured highways and the well light streets when they visit for the same time. When planning a tour to New York City, one might wonder how a human being could have possibly built such tall buildings. The virtue that New York City is one of the largest cities in the world makes a person think that it is a paradise. In most cases, it is highly likely that a person who has never been to New York City could easily get lost due to the size of the city. The expansiveness of the city has generated economic gains.

Advertising created product placement in near every American home. Warhol utilised the medium of pop art to emphasise and in doing so comment on the trend. Art theoretician, Peter Tuka, says that Warhol wanted to extend this theme to the art world; that Warhol suggests “If the ordinary life was ruled by mass-consumption and mass-production, then art was as well.”. (Harris, B & Zucker, S. 2016). The artist mass-produced his art, and in doing so he mass-produced thought in his viewer. Soup cans, once a mundane item, were placed in a museum and made worth of

Have you ever been to New York City? Over the summer I had the greatest opportunity to go and visit the “Big Apple.” I had really enjoyed my time there with my family. When I was there I saw many great and cool things. I had the chance to tour a majority of the attractions. I was really amazed by the Skyline of New York City and how it presented itself. I was also stunned to see how great and big the city that never sleeps really is.

The pop movement established itself during the rapid multinational corporate American expansion of the late 1950’s to mid-1960’s (Mamiya 1992, 14). Recognised for their study of subjects of popular culture and incorporation of “commercial techniques.” (Burton 2007, 113), Pop artists embraced “the culture of the masses” (Wilson 2011, 3). Although the Pop artists remained critically aware of the shortcomings within consumer culture their entanglement with the mentality and techniques of the culture “…surely rendered any potential for critique futile and invalid." (Mamiya 1992, 158). This essay will explore the interplay between critique and celebration of consumer culture within Pop Art and possible reasons for the diversity in reaction. This will be achieved through the study of the influence of consumer culture on the Pop artists, the artists’ response to this emerging culture, as well as the positive and critical representations of consumer culture within their work. The complex and contradictory relationship between consumer culture and pop artists will be explored through Richard Hamilton’s Just what is it that makes today’s homes so different, so appealing? (1956), Andy Warhol’s Campbell’s Soup Cans (1962) and Tom Wesselmann’s Great American Nude #54 (1964).

Living in America is a fantasy for a lot of people, but living in New York City is something even better, and more magical than any fantasy.