"Yes! 50 Scientifically Proven Ways to Be Persuasive" is a book written by Noah Goldstein, Steve Martin, and Robert Cialdini. The book consists of 50 short chapters on social influences giving readers a better understanding of human motivation, engagement. Therefore, a big part of it is psychological and behavioral studies. Reading the book can help professionals persuade their clients to believe a particular program, training, etc. would have a positive effect on the person. The chapter I chose to write about is Chapter 1: How can inconveniencing your audience increases your persuasiveness?.
Chapter 1 of "Yes! 50 Scientifically Proven Ways to Be Persuasive" discuss how people are being persuaded, whether they realize it or not. People tend to make their decisions based off of others actions. Especially, if they are uncertain about a course of action. For instance, having people who attended a program give their testimony to people who are unsure about joining the program. The chapter also discussed social psychology, the scientific study of how people’s thoughts, feeling, and behavior are influenced. When asking a person if he/she is affected by someone else, they, of course, are going to say no. However, studies have shown differently.
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For instance, I am interning at Ben Massell Dental Clinic (BMDC) in the social services department. Ben Massell Dental Clinic is a nonprofit organization that provides free dental services to low-income, non-insured Atlanta-area residents. The preponderance of the clients at the clinic do not even know there is a social services department. Those who do know about the clinic, only know about two or three of the services that the department
There is one specific emotion, however, that has a history for persuasion; the emotion of trust. “He is an expert and he said I’m right”, or “I know it’s real I saw it”. In one the person being persuaded feels compelled to trust a person who “knows more”. In the other the person feels that if you had a direct experience with something you know it well and your argument is therefore better. The two types could be called self-credibility, and non-self-credibility. Self-credibility is determined convincing the reader you have had sufficient personal experience on the topic to warrant your claims. Non-self-credibility means you find an expert on the topic who says what you are saying. When the expert is more experienced and has less bias his or her expert opinion becomes more valuable. For example, is architect who is a Hillary supporter says, “building a wall would not be an unreasonable feat given our resources”, he is very credible because his opinion is separate from the most likely source of bias
Every speech or presentation is persuasive to some degree. If you're trying to get listeners to accept your point of view, you're trying to persuade them. Even if you are delivering an informative speech, you're giving your audience the impression that what you're saying is correct. And that too, is a form of persuasion.
A very prominent topic in the discourse of each unit for this course revolved in the question of unethical persuasion and how unethical persuasion is used to persuade consumers in less than auspicious ways. In the mediated world that we currently live in it is important to know and understand when someone is attempting to persuade you and whether or not that persuasion is moral or not. In Persuasion in Today’s World Charles U. Larson examines persuasion and why it is important that we train ourselves to become responsible receivers of persuasion. (Larson, pg.5, 2010) Larson does this by first explaining that the average American is exposed to over 5000 persuasive messages a day. This paper will talk about some of the most used persuasive methods
xiv). Dictionary.com defines “persuade” as an attempt to “induce belief by appealing to reason or understanding; convince.” Where there is an attempt to communicate ideas, there is persuasion. Marketers, who live by the credo “know your audience”, attempt to convince the public to consume their products. An artist attempts to evoke a particular emotional response with his or her artwork. Scientists present theories and defend their research with data in an effort to establish their findings as true. In everyday life, we consciously or otherwise attempt to persuade others how to view us through our language choices, wardrobe, and even posture. The way I dress for school, for example, differs dramatically from the way I dress for work or a formal event. My casual dress at school attempts to convey that, despite my being twenty years their senior, I am just like any other college student. The type of suit I wear to a business meaning signals to the audience my position and authority within an organization. As a manager, I tend toward the more conservative. In situations where I represent a creative team, I may choose to follow current fashion
Persuasive techniques and strategies have been developed as ways to influence others. Throughout Blakely and Snyder’s essay they use a galore of repetition. “To provide security...security and protection…
Persuasion is a commonly used communication technique that allows us to socially influence a certain topic positively or negatively. Its purpose is to help affirm or nullify an idea, belief or attitude. Sometimes the exact topic is very detectable in communication such as during debates but other times it displayed a little more subtly. Persuasion is more than just verbally speaking. Non-verbal communication such as body language, tone and pitch of the voice can also add to the affirmation of the topic. The setting and location also help encourage the acceptance of what is being persuaded.
“I now walk into the wild” stated Chris McCandless, as he is about to make the worst decision of his life. Chris was just your average rich suburban kid when one day he decided to flip his whole world around, Chris decided to leave his whole life behind and to go live off the land in Alaska. Chris tried to do the impossible, and failed terribly. For all i know the only people living off the land are tribes and people in third world countries, these people would switch lives with chris in a heartbeat! Chris never realized how lucky he was to have an education (not just your average education either, he attended Emory), a home, and people that love him. In my eyes chris killed himself with his stupidity. He lacked knowledge of the wilderness, and he never got to prove his point. Although he followed his dream, he died which proves that you cannot live your life off of the land. Chris was a fool because he was not prepared to go into the wild and because he hurt a lot of people emotionally while gone.
The use of persuasion has been studied and taught since 300 B.C. Joel Osteen is a leader with a large following in the United States, and amongst many other countries in the world. How does this one man, just like many men before him, continue to generate a world wide movement? They take those who are in need of a better life, and provide them with the answers. Joel Osteen, seldom preaches only using the bible. When Osteen preaches he is a story teller, by illuminating self-worth and confidence. This provides audiences with the idea that he is a person they should trust and believe in. Those with self-efficiency are convinced they have the abilities within them to be all that they could be just by listening to the words of Joel Osteen.
Psychology Today suggested “persuasion is an art—If you push too hard, you will risk being aggressive. If you nudge too lightly, you may turn into a pest.” Likewise, Dr. Robert Cialdini and Steve Martin, the authors of Secrets from the Science of Persuasion, have revealed the six universal short guides bolstering humans to the way they are as they request form one another. Many articles and journals were written upon persuasion versus manipulation; however, small pencentage of bloggers and journalist avoided the topic of persuasion as a tool for deceptions. Persuasion is rather a positive method to request the need of ethicically, but the act of convincing have been other used for many inappropriate reasons. In other words, persuation is
Kin Hubbard once said, “We’d all like to vote for the best man, but he’s never a candidate”. Political parties consistently use deceit and manipulation as a way to sway voters away from their opponents and towards themselves. Our current Presidential Candidates are Hillary Clinton and Donald Trump. Some may say we have to choose between the lesser of two evils. It makes one wonder how these evils came so far in the running. The answer is simply they have excellent campaign Ads in addition to a really great poker face. Granted, not everyone is enticed by these “promising” campaign ads, but most people buy into them.
Persuasion, by definition, is the process by which a message induces change in beliefs, attitudes, or behaviors (Myers, 2010). There are two different paths that leads to influence. These two paths, or routes, are called the Central Route and the Peripheral Route. Although these two paths enable information to be processed differently, there are four elements that determine whether the information will be influential or not. These four elements include who is giving the information, what is being said, by what method is the information given, and to whom is it being told to.
There is little evidence that persuasion can be effective because subjects do not integrate the information into their own belief system. The experiment was designed to test the relative importance of attribution versus persuasive manipulations by comparing persuasion treatment with an attribution treatment. The persuasion techniques were designed to be maximally effective by using a credible source delivering a repeated message stating the benefits of change. The attribution techniques were designed to be maximally
Before we begin, I would like to tell you that I really enjoyed your post. I also feel that being persuasive is something that I am good at as well. I personally think that it's pretty cool to be able to change the minds of others in the process. The question is can it always be a good thing or can it really become a problem? I honestly think you're using your flair for a good reason. As you stated In your discussion you've used your ability of persuasion to narrow a situation down with your family members. I've ran into many in counters with my family members as well; though I am good at persuading others, I had a tough time with them. It made me realize, that i can't persuade everyone. I really believe you should take the approach
The material presented by Widrich assembles a mixture of condensed facts from various studies in conjunction to the author’s personal experiences, by means to convince the reader of its practicality. Moreover, it highlighted some of the desired elements to transform messages into persuasive communication. What does an individual have to do to persuade others? According to the author, it is as simple as smiling, exercising brevity and avoiding adjectives in speech and writing. For example, Widrich cited Andrew Newber’s findings from his research study of symbols observation, where the smiley face was rated with exceedingly positive emotional content.
Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which