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Women In Advertising

Decent Essays

Jean Kilbourne (2010) in the video Killing Us Softly 4: Advertising’s image of women pointed out that people always assume the women in advertisements have the perfect look and a good figure. Many women even feel ashamed when they failed to achieve ideal beauty and retain slim figure after they saw the advertisements. I agree with her idea that the advertisement depict women in a very dangerous way. Many people started to judge women by perfect look and slim figure. These kinds of advertisements may do harm to women’s health mentally and physically, especially to teenagers, when they are trying to achieve perfect appearance as perfect women depicted in advertisements.
Everyone cares about how he or she look and wants to have a good figure. Today, a good appearance can even leave a good impression to other people. However, nobody is perfect. I think nobody has a perfect face and retain flawless forever. The perfect women in advertisements and magazines have good make up that make them look flawless and slim. Some pictures were photoshoped to show the audience how good their products work. Like Jean Kilbourne (2010) said in the video Killing Us Softly 4: Advertising’s image of women that the supermodel Cindy Crawford once said I wish I looked like Cindy Crawford. Thus, even the supermodels and actress do not believe in their pictures and advertisements. They know they are not as perfect as what is depicting in the advertisement. They also pursue the ideal beauty and wish to

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