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Essay about Gender Stereotypes in Media

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The judgments we make about people, events or places are based on our own direct impressions. But for most of the knowledge, we rely on media. The media actually re-present the world to us. However, the media only shows us some aspects of the world, ignoring the rest. So basically, the media chooses what is to be shown and what is to be discarded (Andrew Pilkington and Alan Yeo (2009)). . In this essay, I will explain what stereotypes are and primarily give an example of a famous men’s magazine called ‘nuts’ and explain how these stereotypes are created by print and the digital media and what are their impacts on people.

Stereotypes can be defined as an exaggerated belief about an individual or a group based on their appearance, …show more content…

One will see a white female with pouting red lips and the very petite body that resembles a thirteen-year-old girl. The extremely artificial women and the heavily photo-shopped pictures in these ad’s create a norm and make those women who look differently, feel insecure of who they are and make them feel as if they are less of a woman, for example they tend to over represent the Caucasian, blonde with bright eyes, white complexion and a petite body. This is an unattainable beauty for most women, which has caused many to develop issues such as eating disorders, depression and the very much talked about these days, anorexia.

Ferguson (1983) conducted a study of young women’s magazines and found that they promote a traditional idea of femininity. They promoted the idea that girls should aspire to be beautiful in order to get a husband (Andrew Pilkington and Alan Yeo (2009)). It is true that some women might want it but in most the cases they learn it from their mothers or the media. For instance, girls should wear pink and boys should wear blue, this is another stereotype, which is in our heads since we were children.

Most of the people think that

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