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Why Is Tesco Reliable

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Data types can be reliable in one way or another, it all depends on what sector they are being used for, and if they are appropriate and accurate enough to be used in the decision-making process. Tesco usually gathers it is information as mentioned earlier in the report in the forms of qualitative, quantitative, primary and secondary. Before they gather any form of research, they must make sure it is valid, reliable, timely, fit for purpose, accessible, cost-effective, accurate, relevant, appropriate source and understandable by the user. Tesco is a significant player in the industry they must always have accurate and reliable research on the market. They must use the correct data type for all types of research in order to expand effectively. …show more content…

Reliable data is information that can be depended upon to make business decision. Tesco realizes that in some surveys there will be bias. The reason why this can occur is because Tesco offers rewards to those who complete a survey, and this can motivate bias. Tesco must always remain reliable as it has to gather information from all sorts of sources. Sources of information stem from different stores that come from less wealthy areas too far more wealthier areas all have to be considered. They do this to keep the validity in their data, and validity in data is the key to success. Acting upon valid and reliable information, will usually always have a positive outcome, and all research orchestrated by Tesco must have an internal and external …show more content…

Tesco, for example, has instant access to all the data logged by the Clubcard. You can view information, such as the sales figure, location of checkout and other information regarding what the user has done, all of this information is instantly accessible from a panel or a database that Tesco gives specific employees access too depending on what permission they have on the panel itself. If the Clubcard information has to be exported from the database and then printed, it would not be accessible. Data and research being accessible is a key part to the success for any

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