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Why Do Government Use Social Media Platforms?

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Social media platforms are a part of everyday lives for many of us, businesses, even the government. First responders can notify the public of emergencies that are happening or in the near future, using technologies like text-based notifications and social media gets the message disseminated quickly (Simon, Goldberg, & Adini, 2015). While on the other hand families are experiencing the overwhelming pressure to multitasking with all of these technologies and the challenges when it comes to technology use, access and control (Byrum, 2015). Technology is changing the government today as they are able to reach a wider audience. Social Media (SM) is being used more nowadays for reporting emergencies or to call for help. The American Red Cross surveyed 1,058 adults and the survey indicated that 18% of those surveyed would use social media if 911 was not working. 69% of the adults surveyed feel that emergency responders should monitor their websites and social media sites so they can respond to requests for help that are posted there. It was noted that government agencies are using web technologies and SM tools such as Facebook, Twitter, Instagram and YouTube to monitor and respond to events which allows emergency …show more content…

Traffic and weather details are published on Twitter and the text notifications are used for real emergencies only (Yasin, 2010). Many businesses have the ability to locate employees to be sure they are safe and sound, or companies can notify customers of a product recall. Time is of the essence when it comes to an emergency mass notification (Mission Mode Mass Notification System, n.d.). Many of the advantages range from: GIS mapping for location specific alerts, escalates alerts across many devices, multiple ways for recipients to respond and enables anytime, anywhere communications (Mission Mode Mass Notification System,

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