In today’s modern society, a business can’t simply operate successfully without having a digital footprint, the Incorporation social media into business is a virtue. Social media and mobile technologies have forever changed the way we work and communicate with one another, transforming our worlds into one global community. Social tools will continue to evolve, as will the expectations of how people utilise them.
The rise and power of technology have raised serious privacy concerns and privacy is crucial; it really matters, especially within businesses. Upon research done to write this article it was found that Whitsunday’s Events Ltd had issues with privacy. The company caters for both corporate and private events. Anyway, they had a stuff
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We came across Island Hospitality Supplies a company who supplies hospitality equipment such as cutlery, crockery, kitchen utensils etc. Anyway, they had serious customer relations issue. The company’s website hadn’t had much change in five years since the originally created of the website had left the company. However staff just started working on it and it is in its rebuilding stage, since it isn’t complete; some of the links aren’t functional. The only functional links included were contact deals and the store locator. Of all the issues wrong with the site, the only task that management has asked to be completed is that all negative comments are dealt with quickly. Dealing with negative comments should be a priority, there’s no doubt about that, however it shouldn’t be done “quickly” it should be done correctly. According to research from the American Express survey in 2010 which survey over 100 Australian consumers, it was found that 40% 'always' or 'often' most influenced by the negative reviews than the positive reviews. So it might seem like a good idea to deal with them quickly however the simple truth is that the removal of negative comments or quick standard response aren’t a successful way of dealing with the problem. If you remove the negative comments, or give unsatisfactory responses, the chances of it popping up on somewhere like twitter and being even more negative are extremely high. Business should deal with the issue officially when they have control over it. Negative comments are inevitable; they will always appear. The chances of seeing a negative comment is higher than seeing positive one. We all know customer feedback to a business is critical, and attempting to respond to all negative comments as quickly as possible senseless. It should be done right by scanning through all feedback both negative and
In “Privacy under Attack,” the authors discuss some potential ways of how our privacy could be in danger or stolen by companies or accessible by administration and corporations. According to the authors, some ways that our privacy could be in danger are first through video records and picture taken by traffic cameras and surveillance cameras for us. Second through illegal “wiretaps” by the government that could hear our conversations. Third, our privacy and personal data could be “monitored by corporations through the role of club cards, raffles, or refunds that outside companies’ collection of data about us can then be sold without noticing, given consumers the optional to search for the box on any frame to indicate they don’t want their personal
Jill Lepore the author of the article “The Prism: Privacy in the Age of Technology” examines the concept of privacy in a world that has changed significantly from the 1800s. Lepore asserts that an age of publicity was ushered into society due to the shift from a world shrouded in secrecy to one inundated with transparency. Regardless, there have always been cases where privacy has been violated.
Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest
The online world has recently changed from being able to make a phone call in privacy to having someone being able to hear your every word, without you even knowing. Our value of privacy has changed over the years as we have somewhat taken for granted the privacy we originally had. Some could even say that we have arrived back in the future in ‘Nineteen Eighty-Four’, with the lack of privacy that we currently possess.
Intro to Social Media Social media is an important aspect of business operations because of its prevalence and myriad benefits. Social media is massively trendy. Everyone – from clients, to colleagues, to friends and family – is using social media at the present moment. When businesses utilize these platforms, they are given an opportunity to interact with these groups in frequent and informal, yet still meaningful ways. There are also major monetary benefits to using social media as it’s an affordable way to reach clients and build up a brand, which in turn makes money.
According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.
Even though social media did not produce an effective return on investment, my thought is that social media can be an effective communication channel for larger businesses. For one thing, social media has a greater influence on the Millennials and Generation Z population that have an addiction to their mobile devices and cannot live without checking or posting on social media. For example, users of popular social sites such as Facebook, Instagram, Twitter, Linkedin, and Pinterest share information, post and share photos, post and share links, communicate with friends, communicate globally, do research and much more. Undoubtedly, social media is saturated in their everyday life; it is only natural that social media will be utilized in advertising, marketing, and in various communication channels.
Social media is a necessary component for businesses in order to expand their market. By using the right social media tactics it will bring company enormous benefits. Not all companies can find the right platforms or method at the first time, but when use it more frequently, you will find the best way to market the company. I believe social media will be more advanced in the future and it will become a main tool for businesses to
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
From King Street to Wall Street and from classrooms to boardrooms, there is a revolution happening and it is being driven by how we communicate with each other and by the unprecedented rise of what is commonly called “social media”. (Dictionary.com, 2014) Social Media is the use of dedicated websites and applications to interact with other users, or to find people with similar interests to one 's own. (Dictionary.com, 2014) A business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers. The historic invisible walls of the Internet are being broken down daily, locally and globally. Social media touches nearly every facet of our personal and business lives so it’s imperative for social media to be an integral part of a company’s overall strategy, a business’s overall success will be partly owed to the success of their social media use. Social media will be a business’s customer today, tomorrow, their employees and others.
The issue of privacy has become one of the hottest topics in information. Privacy deals with both ethical and legal aspects of the organisation. The right of individuals to be left alone and secure their personal papers or data by looking at the information that customers provide to the organisation website is secured that no one but the Royal Philip Electronics staff have access to the information and protect it from the outside people. This will give confidence to the customers that their information that has been corrected will be used explicitly for providing services and not for any other purposes.
Social networking has never been more popular, with social tools accounting for 20 percent of all online activity, per ComScore (Laudon & Laudon, 2016, p. 65). Many of today’s employees are already well versed in the basics of public social networking using tools such as Facebook, Twitter, and Instagram (Laudon & Laudon, 2016, p. 65). Social media is the next wave of the digital transformation that started with the web (Holmes, 2015). Social media has already profoundly altered the way individuals communicate with one another and is changing how businesses communicate with customers. In fact, three-quarters of online adults in the U.S. now use social media sites (Holmes, 2015). Social media, like it or not,
Social media is a powerful source through which companies are able to establish real time connections with consumers, employees and investors and build these personalised relationships with a global reach (Safko 2009). Living in an age where iPhones are produced at a faster rate than babies being born (Ford Report 2012), consumers are armed with real time connectedness through their mobile devices, and tablets which will continue to facilitate the widespread use of social media. Since social media is a lower-cost tool that enables companies to engage in direct consumer contact it can be significantly more efficient than relying solely on