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Whitsunday's Events Ltd: International Business Analysis

Decent Essays

In today’s modern society, a business can’t simply operate successfully without having a digital footprint, the Incorporation social media into business is a virtue. Social media and mobile technologies have forever changed the way we work and communicate with one another, transforming our worlds into one global community. Social tools will continue to evolve, as will the expectations of how people utilise them.
The rise and power of technology have raised serious privacy concerns and privacy is crucial; it really matters, especially within businesses. Upon research done to write this article it was found that Whitsunday’s Events Ltd had issues with privacy. The company caters for both corporate and private events. Anyway, they had a stuff …show more content…

We came across Island Hospitality Supplies a company who supplies hospitality equipment such as cutlery, crockery, kitchen utensils etc. Anyway, they had serious customer relations issue. The company’s website hadn’t had much change in five years since the originally created of the website had left the company. However staff just started working on it and it is in its rebuilding stage, since it isn’t complete; some of the links aren’t functional. The only functional links included were contact deals and the store locator. Of all the issues wrong with the site, the only task that management has asked to be completed is that all negative comments are dealt with quickly. Dealing with negative comments should be a priority, there’s no doubt about that, however it shouldn’t be done “quickly” it should be done correctly. According to research from the American Express survey in 2010 which survey over 100 Australian consumers, it was found that 40% 'always' or 'often' most influenced by the negative reviews than the positive reviews. So it might seem like a good idea to deal with them quickly however the simple truth is that the removal of negative comments or quick standard response aren’t a successful way of dealing with the problem. If you remove the negative comments, or give unsatisfactory responses, the chances of it popping up on somewhere like twitter and being even more negative are extremely high. Business should deal with the issue officially when they have control over it. Negative comments are inevitable; they will always appear. The chances of seeing a negative comment is higher than seeing positive one. We all know customer feedback to a business is critical, and attempting to respond to all negative comments as quickly as possible senseless. It should be done right by scanning through all feedback both negative and

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