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Social Media And Democracy :

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Social Media and Democracy:

From King Street to Wall Street and from classrooms to boardrooms, there is a revolution happening and it is being driven by how we communicate with each other and by the unprecedented rise of what is commonly called “social media”. (Dictionary.com, 2014) Social Media is the use of dedicated websites and applications to interact with other users, or to find people with similar interests to one 's own. (Dictionary.com, 2014) A business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers. The historic invisible walls of the Internet are being broken down daily, locally and globally. Social media touches nearly every facet of our personal and business lives so it’s imperative for social media to be an integral part of a company’s overall strategy, a business’s overall success will be partly owed to the success of their social media use. Social media will be a business’s customer today, tomorrow, their employees and others.

The currency in social media isn’t dollars or euros; it’s meaningful engagement, participation and value that rule a business’s day. The World Wide Web is being categorized by billions of users across the world and if businesses want a say in how they want to be categorized they need to participate with the appropriate currency. (Forbes, 2014) In April 2009 the Ford Motor Company launched an ambitious new marketing campaign called the ford fiesta movement

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