Social Media and Democracy:
From King Street to Wall Street and from classrooms to boardrooms, there is a revolution happening and it is being driven by how we communicate with each other and by the unprecedented rise of what is commonly called “social media”. (Dictionary.com, 2014) Social Media is the use of dedicated websites and applications to interact with other users, or to find people with similar interests to one 's own. (Dictionary.com, 2014) A business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers. The historic invisible walls of the Internet are being broken down daily, locally and globally. Social media touches nearly every facet of our personal and business lives so it’s imperative for social media to be an integral part of a company’s overall strategy, a business’s overall success will be partly owed to the success of their social media use. Social media will be a business’s customer today, tomorrow, their employees and others.
The currency in social media isn’t dollars or euros; it’s meaningful engagement, participation and value that rule a business’s day. The World Wide Web is being categorized by billions of users across the world and if businesses want a say in how they want to be categorized they need to participate with the appropriate currency. (Forbes, 2014) In April 2009 the Ford Motor Company launched an ambitious new marketing campaign called the ford fiesta movement
Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.
In this essay I will be writing about the Social Media’s impact on Global Business and the changing life lifestyle of human. Later in the essay I will write about the statistics which are showing, how Social media is a future of customer service. In present time social media is one of the most important factor which is impacting global business, now a days there is a revolution happening and there is a significant fundament shift in how we communicate today and social media is touching almost every aspects of our personal and business lives. The growing social media industry is generating jobs and also created a new branch of marketing and education.
As technology has advanced and provided better and easier ways for us to communicate through using the internet and social media sites, it has also provided income potential for businesses. Companies spend money on
The Media has a drastic impact on how American Citizens as well as foreign countries view American Democracy. It sets the agenda for what is mainly talked about as well as frames how those stories should be laid out. The media often conducts polls, surveys etc. but they don’t have any scientific value and aren’t random. Many factors can alter the data. For example, people may not always be truthful in their answers especially when talking about sensitive topics. The media can also have political bias; therefore, they will develop a story to benefit their party. Although social media has become a big platform for getting the news out there is has hindered the value of news that we are getting.
Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.
Facebook, Twitter, Instagram, and other social media websites have affected American elections in many forms. Candidates are now turning their attention to the people on social networks Murse (2015). They 're trying to draw more people like Millennials because they use more technology. These applicants are trying to step up and make a huge difference from the election of 2008. While in the running, the usage of social media is being used to announce what he or she is doing for the presidential campaign. For this reason, candidates, controversy, public opinion, social media and its 21st century media outlets have become the center of the 2016 election (CIO, 2015).
Throughout history, presidential candidates have capitalized to newspapers, radio, television and now social media to inform about the campaign proposals. In the middle of the Digital Age, social media platforms such Facebook, Twitter, Instagram and LinkedIn performed an important role during the US presidential elections 2016.
Since hunter gatherers coalesced into urban areas and people realized that it was necessary to specialize in different activities there have been those who led, those who followed, and those who influenced both sides. In Ancient Greece, for example, male citizens often met at the local town square to debate issues forming the word for politics which is running governmental or state affairs, but also applies to organizations. Politics are social relations between people for Aristotle, politics is not only governing, but the science behind it, the motivations, and the manner in which two or more individuals not only converse, but interact (Miller). If we think logically, then we can understand how a political effort rulers and followers, would engender others to try to influence outcomes that would be most beneficial: the military has a view, certain citizens might be builders and want projects, others might want trade agreements, still others might vie to their products.
Social media and networking sites have changed the fundamental nature of the way Americans live and do business and how millions of people access
Understanding the impact social media has had on the business world is particularly important for the younger generation, those teenagers and twenty-somethings who are most likely to post something that may come back to haunt them in years to come. As college students, we must realize that our future can be made or broken by something we consider trivial. For all those concerned with their professional reputation, responsible use of all social media is imperative. In the opinions
Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.
In the years that followed the dot com bubble, social media has made great headways in the way internet users connect with one another. With advances in the way communication channels have opened up, majority of companies did not immediately join the social media revolution. Instead they took to the sidelines, observing the actions of interactions rather than taking part in the development and monitoring of these operations. This could have been attributed to the unclear understanding of how social media could be beneficial in the long run. Unlike traditional media, such as broadcasting centers, and other media outlets, social media allows for a two-way interactive experience to solve problems that could arise in the operation of businesses. Even with the establishment of such current pathways of communication, there is a downside to social media that argues for the privacy, security and the protection of intellectual property.
Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.