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What Are The Strategic Elements Taken By Glenmark To Overcome The Pharmaceutical Industry?

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Describe the Strategic elements taken by Glenmark to overcome the key challenges faced by the Pharmaceuticals Industry?
In the United States, due to the reduction in opportunities in generics specifically of small molecule domain, Glenmark shifted its focus from this domain to mainly respiratory, dermatology and oncology. Glenmark was also facing challenge from the entry of new companies in the market which was increasing its competition; hence they identified the strategy of differentiation and started releasing novel products. Glenmark was noticing that all its competitors were crowding around United States of America and United Kingdom, moreover these markets of the first world country were offering a lot of pricing pressure. At the same time they were also facing the challenge of shift to local manufacturing of generic drugs in the important emerging market. To this, the company started focusing on its R&D for its specific niche and complex commodities, Glenmark also started focusing on newer dosage sizes which had lesser competition. The company also increased its New Molecular Entities pipelines and it also expanded its partnerships in the market to cater to the local requirements.
Roadmap taken into a innovative research led firm and launch proprietary products by Glenmark?
The current position of Glenmark shows that it has major sales share i.e. over 60% from India and United States market. Currently the company is seen as a generic manufacturer in the United

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