Westjet Swot Analysis Essay

Let’s dive into Canadian Airlines and see what’s that all about. Of course, Canada is going to have multiple airlines all over, some areas have more than others for example, the Quebec area in Canada is covered in Airlines compared to smaller areas in Canada. There are four commonly used in Canada and they are Air Canada, WestJet, Jazz Air, and Regional Airlines. Air Canada is the largest provider of scheduled passenger service in the Canadian market, as well as the largest provider of the international flights to and from Canada. WestJet could possibly be a Canadian Southwest Airline, a low fare airline and in fifteen years has become one of Canada’s largest airlines that specializes in travel from Canada throughout the United States and the Caribbean. Jazz Air is the top Canadian carrier in terms of overall flights and the number of Canadian destinations that are served. Regional Airlines exist because with Canada being the second largest country behind Russia and all the ground that needs to be covered a regional airline that specializes in flying within different regions of the the country. In Canada, the people are all about the trends. What is the latest, hottest, and newest thing in the newest. So maybe one-week Jazz Air is having a specialty and it has caught the attention of people and they prefer using Jazz Air only for that week then Air Canada decides to do a three-month promotion. Well at the end of the day Jazz Air is old news

• WestJet views its employees as its most valuable asset. Therefore, it aims to ensure that employees’ work experience is fun, challenging and rewarding. Encourages employees to interact positively with customers to try to earn repeat customers.

I believe the greatest advantage that WestJet has is a positive image from both consumers and employees, they kind of go hand in hand. Because WestJet has great incentive program for their employees, it helps drive home the idea that great customer service is number one. When your front line workers (the ones that have the most interaction with your customers) are treated well and are recognized for their hard work, the company and customer both win.

“Air Transat is Canada’s leading holiday travel airline. Every year, it carries some 3 million passengers to nearly 60 destinations in 25 countries aboard its fleet of Airbus wide-body jets. The company employs approximately 2,000 people. Air Transat is a business unit of Transat A.T. Inc., an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. Air Transat was named World’s Best Leisure Airline at the Skytrax annual World Airline Awards, held in

The airline industry rides a train that is propelled by many different factors, such as the state of the economy, jet fuel prices, people’s view of the industry itself and the image of the individual airline entity. Founded by Clive Beddoe, Don Bell, Mark Hill and Tim Morgan, WestJet has been riding a different train from the get-go since its inauguration in 1996,. Nobody would have thought that a bottom-up management structure in an airline business would work so well. The culture that they have built is now part of their brand and they are proud of it.

I’d love to discuss my current and past roles with you, and why I will be an asset to the WestJet team in an interview. I can be reached at 403-714-6329, or by email at

WestJet’s low-cost pricing advantage mainly attracts price-sensitive consumers within the middle to upper-middle class. These are individuals who can’t afford the more luxurious flights and/or those who are just looking for a cheap but comfortable ride to their next destination. Travelers can conveniently purchase airfare through WestJet’s website directly, through global travel websites (i.e. Expedia, Trivago), or through travel agencies. Within the airline industry, the main concern of consumers is the price as many airlines already offer similar features

WestJet operates in a non-union environment which means they have lower labour costs and a relatively low risk of labour disputes.

Air Canada mission is simple and straightforward which is the connect Canada with the world. Naturally focusing on improving their financial performance in order to increase productivity and its cost structure. To minimize fuel emission and other greenhouse gases based on Air Canada’s environmental concern. Their vision consists in building loyalty through quality service and innovation.

As a manufacturer of transportation equipment, Bombardier is well positioned in the aerospace and transportation segments to capture long-term market opportunities in Business Aircraft, Commercial Aircraft, and Aerostructures and Engineering Services (Bombardier Inc., 2014). These opportunities are expected to continue to rise due to accelerating urbanization and the rising need for mobility (United Nations, 2014). Furthermore, the state of the world economy and those of individual countries are key factors in the demand of air travel.

The major strength of this assessment is that Cheryl was able to identify the issues that are key for WestJet to maximize and align IT with the business strategy as well as to add value to the company. Furthermore, Cheryl has started to act and take wise decisions without letting herself to feel overwhelm by the situation or by other person’s decision so she can have a clear picture of the business as well as the impact of its actions. A clear example of this situation was her decision to stop the PMO recommended by IBM. Also, she has focus on managing and improving current IT processes performances, adding tangible value to the organization Additionally, the actions proposed by Cheryl have the goal to update and upgrade IT according to the challenges of the industry in order to take WestJet into a higher level, moving people out of their comfort zone so they can increase their contribution to the company’s strategy. Besides, she found out that the IT group has excellent technical

Air Canada is Canada 's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. trans-border market and in the international market to and from Canada. In 2010, Air Canada improved its reputation as one of the world’s leading international air carriers. Significant progress was made on executing and delivering on its four key priorities and this, coupled with improving economic conditions, allowed Air Canada to record operating income of $407 million in 2010, a $677 million improvement from 2009. Air Canada’s financial strategy is to continue to improve both the level and sustainability of its

The main differences were not decreasing bookings and the lack of call center operators on the part of WestJet; this seems to be the downfall of the entire operation. With booking difficulties mounting and no one to take calls the airline had no chance of success in this conversion.

Once considered the gem of the Canadian Crown Corporations, Air Canada was afflicted by a storm of financial problems in the early nineties. This onslaught of financial difficulties, which had been created largely by the Gulf War and the Canadian recession, increased Air Canada’s losses increased at worrisome rates. Then, after suffering losses upwards of $218 million in 1991, the Board of Directors recognized the need for a corporate overhaul and consequently appointed Hollis Harris as the Chief Executive Officer the following year. Harris, a 37-year veteran in the highly competitive American airline industry, was given the challenging task of returning the struggling airline to profitability. When he was appointed, many Canadians were outraged that an American would lead a privatized Canadian company and feared this decision to be a step towards the impending Americanization of the Canadian culture. Others’ speculated that Harris was appointed for the sole purpose of training and mentoring Air Canada’s future leader . However, these individuals were all proven wrong when Harris’ transformed the reeling airline into a leading competitor in the global airline industry. His American background, which was condemned by many, played a significant role in the expanding Air Canada’s international reach. His experience in the aviation sector combined with his extraordinary leadership skills, helped reduce costs and placed Air Canada on the path to financial recovery. Finally,

The Canadian flagship airline carrier is based in Montreal and it is the largest air service provider in Canada and also in the Canada-U.S. trans-border market. It is also the member of Star Alliance and has been with it since its inception. The main hub of its operations is Toronto Pearson International Airport. The secondary hubs of this airline are: