Air Canada Swot

Air Canada has been in the business of air transport for an extended period of time. Due to the experience and the exposure of the carrier in the field, it has made a commendable progress through many strategies as well as customer proximity. One of the approaches taken by the airline involves the identification as well as an implementation of cost reduction initiatives in a bid to increase revenue from its operations (Air Canada, 2016). It is also attempting to connect with the existing carriers across the world to connect the current customers to the international world. This approach has been adopted to increase its competitive advantage over other existing airlines.

Let’s dive into Canadian Airlines and see what’s that all about. Of course, Canada is going to have multiple airlines all over, some areas have more than others for example, the Quebec area in Canada is covered in Airlines compared to smaller areas in Canada. There are four commonly used in Canada and they are Air Canada, WestJet, Jazz Air, and Regional Airlines. Air Canada is the largest provider of scheduled passenger service in the Canadian market, as well as the largest provider of the international flights to and from Canada. WestJet could possibly be a Canadian Southwest Airline, a low fare airline and in fifteen years has become one of Canada’s largest airlines that specializes in travel from Canada throughout the United States and the Caribbean. Jazz Air is the top Canadian carrier in terms of overall flights and the number of Canadian destinations that are served. Regional Airlines exist because with Canada being the second largest country behind Russia and all the ground that needs to be covered a regional airline that specializes in flying within different regions of the the country. In Canada, the people are all about the trends. What is the latest, hottest, and newest thing in the newest. So maybe one-week Jazz Air is having a specialty and it has caught the attention of people and they prefer using Jazz Air only for that week then Air Canada decides to do a three-month promotion. Well at the end of the day Jazz Air is old news

WestJet became one of significant air transportation companies since its birth in 1996.After conquering all Canadian destination, WestJet have chance to compete in the international scene. Today it has not that many destinations outside of North America,

They also have improved their economy seating by redesigning chairs for better comfort, which has allowed them to add three additional inches of legroom ("Delta Airlines: Flying High in a Competitive Industry”).

For instance, Canada's federal government has delegated the responsibility for airports to local authorities. As a result, many Canadian airports have transformed into brighter, cleaner, and more modern facilities that have become more expensive to operate 3. Canada’s airports have spent more than $9.5 billion on improvements since 19922. According to the CEO of Transat A.T. Inc, “it costs three times as much for an airline to land in Pearson Airport in Toronto as at Charles-de-Gaulle in Paris” 2. Such high landing fees have made Pearson and other major Canadian airports less desirable landing destinations; increasing costs for airlines, and as a result, often increasing prices for consumers. Pearson Airport is West Jet’s “second-largest hub and main connection point in Eastern Canada” and almost half of its destinations are to Canadian airports2, Such high costs of landing in major Canadian cities require that WestJet finds more ways to cut costs and remain the cost leader in its industry.

Air Canada has many competitors in its industry; it is the leading airline in Canada and among the top 20 airlines in the world. WestJet is a Canadian based airline and given its bumpy start, it has still managed to become one of the biggest airlines in Canada and the main competitor for Air Canada. WestJet has acquired more airline partners throughout the

Based in Calgary, Alberta WestJet was founded in 1996 by a team of Calgary entrepreneurs as a Western Canadian regional carrier with just a few aircrafts flying to five cities. Today WestJet is one of the most profitable airlines in North

On February 29, 1996, WestJet Airlines came to life. They became the face of low-cost, short-haul, point-to-point airline for Western Canada. The organization began when entrepreneur Clive Beddoe, president of Hanover Group of Companies purchased an aircraft for personal use. Beddoe later made his aircraft available to other business people through Morgan Air, owned and operated by Tim Morgan. Tim Morgan, along with Calgary businessmen Don Bell and Mark Hill found an opportunity to start an airline. They all reached out to David Neelman, who was president of Morris Air and asked for assistance on writing the business plan for WestJet. They joined forces and WestJet Airlines came to life. They all

* Psychographic - JS provides two variations of cabin classes (Star Class and Economy) to meet the different needs and wants of consumers. The strategies of JS have attracted a market that have a simple need to reach their destination at the cheapest rates.

Air Canada is Canada 's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. trans-border market and in the international market to and from Canada. In 2010, Air Canada improved its reputation as one of the world’s leading international air carriers. Significant progress was made on executing and delivering on its four key priorities and this, coupled with improving economic conditions, allowed Air Canada to record operating income of $407 million in 2010, a $677 million improvement from 2009. Air Canada’s financial strategy is to continue to improve both the level and sustainability of its

The target of Air Canada is to be the most preferred airline for flyers across the world. This can be achieved by providing the best flying experience to the customers through connectivity and constantly improving customer service. Other airline carriers are also trying to catch up with Air Canada on these parameters due to stiff competition. The market has evolved in such a way, that all the players are trying to beat each other. This finally helps the customers as they have a wide variety of options to choose from.

The term SWOT refers to a process which is the careful monitoring of a company's internal and external environments to detect the early signs of opportunities and threats that could change an organization's plans ( Kinicki, & Williams, 2016). In performing a SWOT analysis at my place of work, I will break down the strengths, weaknesses, opportunities, and threats.

Air Canada is Canada’s largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S.

As mentioned above Westjet WestJet offers high quality customer service, WestJet offers flights to over 30 cities in North America, including some of the cheapest airfares to destinations such as Hamilton, Calgary, Toronto, Montreal, Winnipeg, Edmonton, Calgary, Vancouver and more. WestJet has recently expanded its service into the

In 1963 the Consumer Value Store (CVS) was built for your health and beauty needs, in Lowell, Massachusetts by brothers Stanley and Sidney Goldstein and partner Ralph Hoagland. Through the next few years CVS started to grow and in 1967 pharmacies were being added to CVS’s in Warwick and Cumberland, Rhode Island (RI). After buying several small chain drug stores in the early 1970’s around the surrounding areas/states, CVS created small chain stores in shopping malls. In 1981, CVS broke ground on the Store Support Center in Woonsocket, RI. In 1988 CVS celebrated their 25th anniversary with a total of 750 stores.