Pepsico Vs. The Coca-Cola Company

Reading the case, special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits, the relationship between the different stages of the value chain in the industry, the relationship between competitive interaction and industry profits, and the impact of globalization on industry structure.

     PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia. The rivalry between the soda giants, also known as the "Cola Wars", began in the 1960’s when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola. The competitive environment between the rivals was intense and well-publicized, forcing both companies to continuously establish and

PepsiCo, Inc.., is an American food and beverage company. PepsiCo was originally created and developed in 1893 by Caleb Bradham and it was originally introduced as “Brad’s drink”. Bradham made and sold the drink at his drugstore. Pepsi cola, was named under the digestive enzyme pepsin and kola nuts used in the recipe. Pepsi was renamed as Pepsi-Cola on August 28, 1898, and then it was again changed to Pepsi in 1961. In 1931 the company trademark and resources were grabbed by Charles G. Guth (1876–1948), founder of the cutting edge Pepsi-Cola. He built up another Pepsi-Cola Company, had a chemist formulate a superior drink, set up new packaging operations, and started marketing an enormously successful 12-ounce bottle for five cents. Guth was likewise president of Loft, Incorporated, a candy manufacturer and soda-fountain chain (founded 1919), and in legal battles in 1936–39 he lost a controlling interest in the Pepsi-Cola Company to the new management of Loft. When in 1941 the Pepsi-Cola Company was merged into Loft, the name Loft, Inc., was changed to Pepsi-Cola Company (2009).

Pepsi –cola was started in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line.

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

PepsiCo is a huge, multi-billion-dollar company that invests its time and money into creating loveable and lasting products for consumers all over the world. PepsiCo has been on the rise for years and if things continue to prosper like they do know, they should be a lasting company for many more years to continue. PepsiCo relates to their customers and continues to create new and improved products that bring publicity to their company, while still producing the recognizable products that that they are known for.

PepsiCo Inc. is an American multinational corporation that manufactures, markets, and distributes grain-based snack foods, beverages, and other products. Of all the products sold by PepsiCo Inc., Pepsi is one of the most representative and well-known brands and therefore is selected for the analysis, (Bryson York Emily, 2012).

Pepsi-Cola brand is a brand that has been established within the refreshment industry since the 19th century. Pepsi pride the business of consumer products in beverages and snacks, on being one of the best in the world. They seek

Pepsi started its journey in 1998.It was invented by a pharmacist named ‘Caleb bardham’. This brand is operating business in more than 200 countries.

Pepsi Co. is the second largest soft drink manufacturer in the world. The firm was found in 1893 by Mr. Braham and he renamed the company by Pepsi Cola in 1903. The Great Depression in 1929 had caused Pepsi the difficult of its business, big loss in earnings, and it filed the bankruptcy protection in 1931. Nevertheless, Roy C. Megarge purchased the company and re-organized the organization as Pepsi was named. Nearly a decade owed the firm, Merarge sold it to Charles Guth, who reconstructed the firm and created many business strategies to support his firm successfully. Mountain Dew, Diet Pepsi, and Tropicana are the strategic drinks of Pepsi’s drinking portfolio, which compete with Coca-Cola intensively.

PepsiCo Inc. is an American multinational foods and beverage manufacturer. It is headquartered in Purchase, New York and operates in more than 200 countries around the Globe. It is one of the world's leading brands in the beverages and grain-based snack foods industry. It was incorporated in 1965 in North Carolina by Donald Kendall and Herman Lay. The main product offerings by PepsiCo Inc. include soft drinks, energy drinks, coffee drinks, breakfast bars, cereal, rice snacks, side dishes, sports nutrition, and bottled water. The most recognized brands of the company are Pepsi, Starbucks, Quaker, Lay's, Mountain Dew, Mirinda, Gatorade, Aquafina, Lipton, Frito-Lay, Brisk, Tropicana,

One of the strengths that can be found in PepsiCo is in term of strong brand equity. PepsiCo has a strong brand name in the world place and the company is well-known worldwide. This company is the best global brand in the world in terms of value of net revenue $43,251 million in the year of 2008. The company has a very recognized and

5. Withdrew cash for owners personal use – Decrease in cash, decrease in owner’s equity

Pepsi is a soft drink manufactured and produced by PepsiCo Company. It is sold in places such as restaurants, retail stores, cinemas, schools and from vending machines. The drink was first made by pharmacist Caleb Bradham in New Bern, North Carolina in 1890s. The brand attained its trademark on June 16, 1903. There were many Pepsi products produced over the years since 1898.

You’ll either love them or hate them, PepsiCo has grown over the years with different brands becoming a dominate company is the food and drink industry. In recent years they have been getting a bad reputation due to their unhealthy drinks and foods. In a 20 ounce bottle of Pepsi, there is 13.8 teaspoons of sugar. “Two out of three adults and one of three children in the United States are overweight or obese.” Studies have shown that the number of health problems that are related to obesity is due to the increased consumption of sugary drinks. High sugar drinks are being compared to cigarettes, along with fast food restaurants that are high in fat. I will discuss how PepsiCo became a leader in the beverage industry by looking into